Bella is an AI Business Development Representative platform founded in 2023 in Sydney, Australia by co-founders Danilo Podrascanin and Max, who started with a custom generative-AI consulting business after ChatGPT's release before building Bella as a product of their own.
The AI agent researches prospects, writes personalized outreach across LinkedIn and email, handles replies, and books meetings without a human rep drafting each message. Bella runs on top of a customer's own LinkedIn Sales Navigator account rather than replacing it, tailoring messaging to a prospect's role, company, and industry context.
Bella suits sales teams that want to replace or extend an entry-level BDR hire with an AI agent. The AI BDR plan costs $899 per month, targeting around 45 booked meetings over 90 days from up to 1,500 monthly prospects across 3 managed accounts; a custom-priced Scale tier covers higher volume, and both tiers require an active LinkedIn Sales Navigator subscription.
