CTRify is run by ExcursionPass Inc., a Newark-registered company founded in 2019, and operates as a self-funded product without outside venture backing. The platform positions itself as a fully AI-run SEO execution tool: enter a keyword and it generates a website, content, and supporting signals aimed at that term.
Beyond content and link generation, CTRify's core mechanic is manufacturing organic-looking user-behavior signals, click-through, dwell time, and engagement patterns, alongside semantic backlinks and indexation requests, packaged into client-ready reporting for agencies managing multiple domains. A WordPress plugin extends the same automation directly into existing sites rather than requiring a CTRify-built website.
Marketed at agencies and freelance SEOs managing ranking campaigns for multiple client sites rather than a single in-house marketing team. A free tier includes 50 daily UX-signal actions and 3 live campaigns; the Individual plan runs $197/month (550 credits, 250 daily actions), Agency is $497/month for 10,000 daily actions across 100 concurrent campaigns, and both are also sold as one-time lifetime licenses at the same price points.
