Dema is a commerce intelligence company founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell, headquartered in Stockholm, Sweden. The company built a cloud platform that pulls order, marketing, inventory, and customer data into one place for e-commerce teams instead of leaving it split across separate ad, storefront, and warehouse systems.
The platform layers AI-driven forecasting and an AI agent on top of connected data sources, letting teams ask questions about contribution-margin shifts, cross-reference forecasts against live ad spend, and automatically compute 90-day customer lifetime value by acquisition channel. Dema has raised €11 million in venture funding, including a €7 million seed round in April 2024, and counts retailers like Ridestore among customers reporting measurable cuts to acquisition cost.
Dema is built for e-commerce operators and growth teams who need a single source of truth across marketing, inventory, and sales data rather than reconciling exports from separate tools. Pricing starts around €2,500 per month and runs on a credit system, with every plan including a base allotment of AI action credits.
