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Incredible

Incredible is a voice-driven AI assistant that automates tasks across thousands of apps from a single held key.

4.0 Automation
4.0 Very good 4.0

Bottom line: Incredible is a voice-driven AI assistant that automates tasks across thousands of apps from a single held key. Paid plans from $50/mo.

No custom integration work required — it observes and repeats existing workflows Invite-only beta access adds friction and a wait for most prospective users
Reviewed by Challenging Voice Editorial · Updated Aug 2026 How we rate
PricingFrom $50/mo
Free planNo
CompanyIncredible
PlatformsMac, Web
Best forAutomation
Founded2022
Visits20
Last reviewedAug 2026
UpdatedAug 2026
Ask AI about Incredible ChatGPT Claude Perplexity

Overview

Incredible is a personal AI assistant, built for Mac, that lets users hold a key and speak a request in plain language to trigger actions across their existing software stack. Founded in 2022 in Jonkoping, Sweden, by Philip Alm and David Bacelj, the company raised pre-seed funding from Spintop Ventures and Starbright Invest in April 2024.

Rather than requiring pre-built integrations for each destination app, Incredible watches how a user completes a workflow once — drafting an email, updating a CRM record, filing a document — then repeats and adapts that pattern going forward, working across Gmail, Slack, Calendar, Notion, Salesforce, Microsoft 365, and reportedly 3,000+ other applications plus local files and the web. The company markets this as letting one assistant replace repetitive multi-app busywork without custom API setup.

Incredible targets individual professionals and business teams who want to hand off cross-app admin work; access runs through an invite-only beta with a waitlist, though buyers on the top-tier Ultra plan can start without waiting. Paid plans run $50/month for the base tier up to $500/month for Ultra when billed yearly (roughly 15% more on monthly billing), alongside SOC 2 Type 2 and ISO 27001 compliance for enterprise buyers.

Key features

  • Voice or text commands that trigger actions across 3,000+ connected apps
  • Learns a workflow after a single demonstration and repeats it going forward
  • Meeting transcription and automatic message drafting
  • Role-specific automation presets for sales, marketing, finance, and operations
  • Works across existing local files and the web, not only SaaS integrations
  • SOC 2 Type 2 and ISO 27001 compliance for enterprise deployment

Screenshots & demo

Incredible screenshot 1

Pricing

Incredible
$59/mo
  • Full AI assistant, every capability
  • All apps connected
  • Daily briefings and reminders
  • Personal memory storage
  • Email support
Incredible Max
$209/mo
  • Everything in Incredible
  • Higher monthly capacity
  • Multiple concurrent notifications
  • Extended background task support
  • Faster email responses
Incredible Ultra
$590/mo
  • Everything in Max
  • Highest monthly capacity
  • Direct Slack/Teams line to support
  • Priority access to new features
  • No invite code required

Is Incredible expensive?

Incredible starts at $50, which is 100% above the Automation median of $25 a month across the 51 priced tools we list in that category.

The cheapest paid option in Automation starts at $0.6 and the most expensive at $2,500.

40% of Automation tools in the directory offer a free tier, which this one does not.

Compared against every priced listing in Automation, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.

Pros & cons

Pros

  • No custom integration work required — it observes and repeats existing workflows
  • Covers a broad span of destination apps rather than a narrow, fixed integration list
  • Enterprise-grade compliance certifications (SOC 2 Type 2, ISO 27001) already in place
  • Tiered pricing lets solo professionals and larger teams pick a matching capacity level

Cons

  • Invite-only beta access adds friction and a wait for most prospective users
  • Base plan starts at $50/month, a real cost floor compared with free automation alternatives
  • Voice-first, Mac-centric design narrows the addressable platform out of the gate
  • A separate, unrelated company (incredible.so, an engineering agency) shares a near-identical name and can cause buyer confusion

Frequently asked questions

What is Incredible?
Incredible is a personal AI assistant, built for Mac, that lets users hold a key and speak a request in plain language to trigger actions across their existing software stack.
Is Incredible free?
Incredible does not offer a free plan; paid pricing starts at $50 per month.
How much does Incredible cost?
Incredible plans: Incredible $59/mo; Incredible Max $209/mo; Incredible Ultra $590/mo.

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