Luzia is an AI assistant that operates natively inside WhatsApp and Telegram, so people message it like any other contact instead of installing a dedicated app. The company was founded in 2023 in Madrid, Spain, by Alvaro Martinez Higes, Javier Andres, and Carlos Perez, with a founding goal of making large language models accessible across Spanish- and Portuguese-speaking markets before expanding further.
The assistant handles math help, writing support, translation, coding questions, transcription, and text-to-image generation directly in a chat thread. A newer agent mode called LuziClaw goes beyond conversation to execute tasks such as setting reminders, drafting messages, and comparing prices, integrating with WhatsApp and calendar functions rather than only answering questions.
Luzia suits people who want an AI helper without downloading another app, particularly in Latin America, Spain, and Portugal, where it has grown to more than 65 million users across 40-plus countries. The base chat experience is free; the Luzia+ subscription unlocks 2x image generation, an ad-free experience, and an advanced reasoning mode for $4.99 per month, with weekly ($1.99) and annual ($39.99) options also available.
