Parspec is an AI-native platform for product selection, quoting, and submittal preparation used by construction product distributors and manufacturers' rep agencies. Founded in 2021 by Forest Flager and Pratyush Havelia, the company is based in San Mateo, California, and has raised more than 31 million dollars, including a 20 million dollar Series A.
The platform automates extraction of technical specifications from more than 4,000 manufacturer websites into a searchable database of over 6 million construction products, then uses multimodal AI to read construction specs and design documents to identify which products match a given project's requirements. That lets a sales or estimating team generate a quote or submittal package without manually cross-referencing spec sheets.
Parspec serves distributors and rep agencies in mechanical, electrical, and plumbing product categories, with more than 300 companies using the platform to bid faster and win more work. Pricing runs on an annual, credit-based model, with quotes, submittals, and O&M packages each costing one credit; exact plan costs require contacting sales.






