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Head to head · 2026

Airbook vs Columns

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

Airbook

A GTM data platform that lets revenue and operations teams query business data in plain English…

3.9$99/mo

Visit Airbook (opens Airbook in a new tab)

Columns

Columns AI connects to spreadsheets and databases to auto-generate interactive data stories and dashboards without SQL

3.9$6.25/mo

Visit Columns (opens Columns in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    Columns

    From $6.25/mo against from $99/mo

  • Free plan

    Tie

    Both have one

  • Higher rating

    Tie

    3.9 against 3.9

  • Same job?

    Yes

    Both are Data and Analytics tools

Side by side

Compared onAirbookColumns
Our rating3.93.9
Starts at$99/mo$6.25/moBetter
Free planYesYes
CategoryData and AnalyticsData and Analytics
PlansFrom $99/moFrom $6.25/mo
Key features
  • Connects CRM, product, marketing, and support data into one workspace
  • Natural-language querying alongside a SQL IDE and no-code builder
  • AI-generated dashboards and visualizations from connected data
  • Unlimited viewers included on every paid plan
  • SOC 2 Type 2 certification with granular permissions
  • No-code connection to spreadsheets, databases, and APIs
  • AI-generated interactive charts and annotations
  • Voice-over narration for data stories
  • Built-in reference data catalogs across multiple industries
  • Shareable, embeddable published stories
Pros
  • Free tier covers a single analyst working across connected databases at no cost
  • Three ways to query data (natural language, SQL, no-code) suit both analysts and non-technical staff
  • Direct connectors to GTM tools cut down on manual data exports
  • Narrated, interactive stories communicate data better than static screenshots
  • Free plan requires no credit card to start
  • Annual price ($75) undercuts most business intelligence tooling
Cons
  • Jump from Starter ($99/mo) to Growth ($599/mo) is steep for scaling teams
  • AI request volume is capped per plan rather than unlimited
  • Built specifically for GTM/RevOps use cases rather than general BI
  • Niche user base (around 12,000) compared to mainstream BI tools
  • Less suited to complex, multi-table analytical modeling than dedicated BI platforms
  • AppSumo lifetime deal pricing suggests reliance on deal-site customer acquisition
CompanyAirbook, founded 2022Columns AI, founded 2021

Prices come from each vendor's pricing page, last checked 20260808. Check the vendor before you buy.

FAQ

Questions people ask

Is Airbook better than Columns?

In our reviews Airbook scores 3.9 and Columns scores 3.9. The better pick depends on the job. Airbook: A GTM data platform that lets revenue and operations teams query business data in plain English or SQL. Columns: Columns AI connects to spreadsheets and databases to auto-generate interactive data stories and dashboards without SQL.

Which is cheaper, Airbook or Columns?

Columns has the lower starting price: from $99/mo for Airbook and from $6.25/mo for Columns.

Do Airbook and Columns have free plans?

Yes, both have a free plan.

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