Based only on the facts in our directory. The right pick still depends on the job you need done.
Lower starting price
Surfer SEO
From $49/mo against from $295/mo
Free plan
AthenaHQ
Only AthenaHQ has one
Higher rating
Surfer SEO
4.1 against 4.5
Same job?
Yes
Both are SEO tools
Side by side
Compared on
AthenaHQ
Surfer SEO
Our rating
4.1
4.5Better
Starts at
$295/mo
$49/moBetter
Free plan
YesBetter
No
Category
SEO
SEO
Plans
From $295/mo
Discovery$49/mo billed yearly
Standard$99/mo billed yearly
Pro$182/mo billed yearly
Peace of Mind$299/mo billed yearly
AI Search Analytics$82/mo billed yearly
Key features
Cross-platform brand visibility monitoring across 8+ AI models
Brand Integrity Protection detecting AI hallucinations and factual inaccuracies
Free Essential plan with starting credits
Operating since 2024
Prompt volume analysis identifying high-value AI search queries
Real-time Content Score guiding keyword usage and structure
Always-on alerts for ranking drops and AI-citation shifts to competitors
AI-visibility monitoring across ChatGPT, Claude, and Gemini
Free trial available to start
Operating since 2018
Pros
Hallucination detection addresses a risk unique to AI-search visibility
Free plan available to start monitoring immediately
Covers a genuinely newer problem traditional SEO tools ignore
Combines proven content scoring with proactive AI-visibility alerting
Automatically flags when competitors get cited instead of the user's brand
Strong, well-established reputation in the content-optimization space
Cons
Full visibility and API access require a paid plan starting at a meaningfully higher price
Newer category overall, less established track record than traditional SEO tools
AI-search-visibility metrics are less standardized industry-wide than traditional ranking data
Pricing isn't transparently published without visiting a separate page
Among the pricier options in the core content-optimization sub-category
AI-visibility features are newer and less battle-tested than the core scoring tool
Company
AthenaHQ, founded 2024
Surfer, founded 2018
Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.
FAQ
Questions people ask
Is AthenaHQ better than Surfer SEO?
In our reviews AthenaHQ scores 4.1 and Surfer SEO scores 4.5. The better pick depends on the job. AthenaHQ: Tracks and protects brand visibility across AI answer engines, not Google rankings. Surfer SEO: Combines content scoring with an always-on alert for AI-visibility drops.
Which is cheaper, AthenaHQ or Surfer SEO?
Surfer SEO has the lower starting price: from $295/mo for AthenaHQ and from $49/mo for Surfer SEO.