Attention Insight vs Figr (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Figr does not list a price
Free plan
Tie
Neither has one
Higher rating
Figr
3.9 against 4.0
Same job?
Yes
Both are Design tools

Side by side

Compared on	Attention Insight	Figr
Our rating	3.9	4.0Better
Starts at	$119/mo	Not listed
Free plan	No	No
Category	Design	Design
Plans	From EUR 119/mo	See pricing
Key features	Predictive attention heatmaps for images, URLs, ads and video Clarity Score, Focus Score and percentage-of-attention metrics AI recommendations for fixing attention errors Figma, Sketch, Photoshop, InDesign and Adobe Express plugins Chrome extension and API access	Chrome extension that parses a live app to ground designs in the existing product Figma import for pulling existing design systems into new work Automated UX flow mapping and edge-case detection before screen generation Clarifying-question step that surfaces ambiguity before generating output Figma-ready screen export compatible with existing design workflows
Pros	Gives design feedback in minutes without recruiting participants Sits inside the design tools people already use The 14-day trial needs no credit card	Context-gathering step (flows, edge cases, product docs) addresses a common weakness in prompt-first AI design tools Chrome extension and Figma import ground output in a team's real product rather than generic templates Backed by real funding and reported user traction (75,000+ signups)
Cons	The 96% accuracy figure is a vendor claim, and predictions do not replace real user testing Credit metering with seats sold separately needs modelling for team use Entry price of about EUR 119 a month suits teams more than solo designers	Specific dollar pricing is not published, only relative credit costs per task type Young company (founded 2023) with a shorter enterprise track record than established design tools Chrome-extension app parsing requires granting the tool access to a team's live product
Company	Attention Insight	Figr, founded 2023

Prices come from each vendor's pricing page, last checked 20260921. Check the vendor before you buy.

FAQ

Questions people ask

Is Attention Insight better than Figr?

In our reviews Attention Insight scores 3.9 and Figr scores 4.0. The better pick depends on the job. Attention Insight: Predictive eye-tracking that generates attention heatmaps and clarity scores for designs, pages, ads and video without test participants. Figr: AI design agent that maps user flows and edge cases before generating product-ready screens.

Which is cheaper, Attention Insight or Figr?

Attention Insight: from eur 119/mo. Figr: see pricing.

Do Attention Insight and Figr have free plans?

Neither lists a free plan.

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