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Head to head · 2026

BrandCrowd vs Looka

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

BrandCrowd

Logo and brand-asset maker with AI-generated designs from a 100,000+ template library

4.0$9/mo

Visit BrandCrowd (opens BrandCrowd in a new tab)

Looka

One of the earlier, more established names in AI logo generation

4.2$20/mo

Visit Looka (opens Looka in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    BrandCrowd

    From $9/mo against from $20/mo

  • Free plan

    BrandCrowd

    Only BrandCrowd has one

  • Higher rating

    Looka

    4.0 against 4.2

  • Same job?

    Yes

    Both are Design tools

Side by side

Compared onBrandCrowdLooka
Our rating4.04.2Better
Starts at$9/moBetter$20/mo
Free planYesBetterNo
CategoryDesignDesign
PlansFrom $9/moFrom $20/mo
Key features
  • Template-driven logo generation from a 100,000+ design library
  • Browser-based editor for customizing colors, fonts, icons, and layout
  • Matching business card and social media graphic templates
  • High-resolution and vector file downloads on paid plans
  • Unlimited edits and re-downloads without regenerating from scratch
  • Logo generation from business name and style preferences
  • Full brand kit including business cards and social templates
  • Built-in website builder using the generated brand
  • Established since 2016
  • Wide range of branded material templates
Pros
  • Large, mature template library (100,000+) gives a wide starting point compared to newer AI-only logo generators
  • Free tier lets users test and preview logos before paying for high-resolution files
  • $9/month, or $3 billed annually, undercuts most professional logo-design services by a wide margin
  • Longer operating history than many competitors in this specific niche
  • Full brand kit covers a wide range of practical business materials
  • Built-in website builder extends the brand further
Cons
  • Template-based generation produces less originality than freeform AI image generators or a hired designer
  • Free tier downloads are low-resolution, so a paid plan is required for anything beyond preview use
  • No free trial for premium features beyond the free logo maker itself
  • No free tier, requires payment to access a finished logo
  • Brand kit and website features are priced separately from the logo itself
  • Style range depends on the underlying generation algorithm
CompanyBrandCrowd, founded 2008Looka, founded 2016

Prices come from each vendor's pricing page, last checked 20260803. Check the vendor before you buy.

FAQ

Questions people ask

Is BrandCrowd better than Looka?

In our reviews BrandCrowd scores 4.0 and Looka scores 4.2. The better pick depends on the job. BrandCrowd: Logo and brand-asset maker with AI-generated designs from a 100,000+ template library. Looka: One of the earlier, more established names in AI logo generation.

Which is cheaper, BrandCrowd or Looka?

BrandCrowd has the lower starting price: from $9/mo for BrandCrowd and from $20/mo for Looka.

Do BrandCrowd and Looka have free plans?

Only BrandCrowd has a free plan.

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