Firsthand vs Scripted (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Scripted does not list a price
Free plan
Scripted
Only Scripted has one
Higher rating
Firsthand
3.8 against 3.7
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Firsthand	Scripted
Our rating	3.8Better	3.7
Starts at	$26/mo	Free
Free plan	No	YesBetter
Category	Marketing	Marketing
Plans	From $26/mo	Free
Key features	Real-time conversational agents branded to the publisher Controls over agent voice, claims and boundaries Customer intent insight captured from conversations Built for marketers and publishers rather than support teams	Paige AI CMO - end-to-end strategy, drafting, and publishing Brand Memory - learns and retains voice, audience, and positioning Performance Intelligence - automatic strategy adjustment from results Vetted human expert network for regulated-industry accuracy Coverage across 40+ verticals
Pros	Brand voice controls make consumer-facing agents deployable Conversations surface pre-purchase questions analytics misses	Human expert review is targeted at high-stakes content, not applied uniformly Brand Memory means less re-explaining your voice and positioning on every project Serves a genuinely broad range of company sizes, from SMB to enterprise
Cons	Consumer-facing claims carry the same liability as advertising Needs ongoing monitoring rather than being set and forgotten	Full pricing isn't shown on the homepage AI-first workflow still benefits from your own review pass before publishing Human expert involvement is selective, not available by default for every piece
Company		Scripted

Prices come from each vendor's pricing page, last checked 20260824. Check the vendor before you buy.

FAQ

Questions people ask

Is Firsthand better than Scripted?

In our reviews Firsthand scores 3.8 and Scripted scores 3.7. The better pick depends on the job. Firsthand: Brand agents that hold controlled, real-time conversations with consumers for marketers and publishers. Scripted: "Paige," an AI CMO, remembers your brand voice and audience, plans and drafts content end-to-end - with vetted human experts as backup for regulated-industry accuracy.

Which is cheaper, Firsthand or Scripted?

Firsthand: from $26/mo. Scripted: free.

Do Firsthand and Scripted have free plans?

Only Scripted has a free plan.

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