Formula.dog vs Formulas HQ (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Formula.dog does not list a price
Free plan
Tie
Both have one
Higher rating
Formulas HQ
3.5 against 3.8
Same job?
Yes
Both are Productivity tools

Side by side

Compared on	Formula.dog	Formulas HQ
Our rating	3.5	3.8Better
Starts at	Free	$5.99/mo
Free plan	Yes	Yes
Category	Productivity	Productivity
Plans	Free	From $5.99/mo
Key features	Excel and Google Sheets formulas from plain English VBA and macro support Five free generations a day with no signup Formula cheat sheet and reference notes Comparison write-ups between approaches	Natural-language to Excel/Google Sheets formula generation VBA macro and Google Apps Script generation Regular expression builder with plain-language input Python code generation for spreadsheet-adjacent data analysis Real-time calculation engine for testing generated formulas
Pros	Solves the intent-to-syntax translation, which is the actual difficulty Free tier needs no account or sales conversation Covers VBA and macros, not just worksheet formulas	Covers Excel, Google Sheets, VBA, Apps Script, and regex in one tool instead of separate generators low-cost paid tier ($5.99/month) relative to broader spreadsheet AI suites Explanations accompany generated formulas, helping users learn the logic instead of copy-pasting blind
Cons	A formula that returns a number is not necessarily correct Lookups fail silently by matching the wrong row rather than erroring Test against rows where you already know the answer	Free tier caps out at 5 generations per month, low for daily spreadsheet work Small, independent team with no disclosed funding, unlike venture-backed competitors Regex and VBA generation for edge cases may still need manual debugging
Company	Formula.dog, founded 2022	Formulas HQ, founded 2023

Prices come from each vendor's pricing page, last checked 20260901. Check the vendor before you buy.

FAQ

Questions people ask

Is Formula.dog better than Formulas HQ?

In our reviews Formula.dog scores 3.5 and Formulas HQ scores 3.8. The better pick depends on the job. Formula.dog: Describe a spreadsheet problem in plain English and get a working Excel or Sheets formula back - five a day free, no signup. Formulas HQ: AI formula generator for Excel, Google Sheets, VBA, and regular expressions.

Which is cheaper, Formula.dog or Formulas HQ?

Formula.dog: free. Formulas HQ: from $5.99/mo.

Do Formula.dog and Formulas HQ have free plans?

Yes, both have a free plan.

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