Google Flow vs LTX Studio (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
LTX Studio
From $15/mo against from $20/mo
Free plan
LTX Studio
Only LTX Studio has one
Higher rating
Google Flow
4.3 against 4.2
Same job?
Yes
Both are Video tools

Side by side

Compared on	Google Flow	LTX Studio
Our rating	4.3Better	4.2
Starts at	$20/mo	$15/moBetter
Free plan	No	YesBetter
Category	Video	Video
Plans	Free$0/mo Google AI Plus$4.99/mo Google AI Pro$19.99/mo	From $15/mo
Key features	Scene-by-scene storytelling interface, formerly known as VideoFX Built on top of Google's Veo and other underlying generation models Launched in 2025 as Google's consumer-facing creative studio No free plan, paid access only Guided narrative and story-refinement workflow	Persistent Character Profiles maintaining consistent appearance across every shot Full workflow: script to storyboard to shots to edited sequence Advanced camera controls with keyframed crane, orbit, and tracking shots No free plan, paid access only Built by Lightricks, launched in 2024
Pros	Guided, story-focused interface simplifies working with Google's underlying models Built directly on Google's own generation technology Scene-by-scene workflow suits narrative video specifically well	Full production-pipeline scope goes well beyond isolated clip generation Character consistency across shots solves a common generation-tool limitation Professional camera controls rival dedicated pre-visualization software
Cons	No free plan to test before committing App-layer positioning offers less direct control than working with Veo's API directly Newer product, launched in 2025, with a shorter track record	No free plan to test before committing Full-pipeline complexity exceeds what's needed for a single quick clip Newer product, launched in 2024, with a shorter track record than established players
Company	Google, founded 2025	Lightricks, founded 2024

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Google Flow better than LTX Studio?

In our reviews Google Flow scores 4.3 and LTX Studio scores 4.2. The better pick depends on the job. Google Flow: Google's storytelling app, formerly VideoFX, built around Veo and other models. LTX Studio: Targets the full filmmaker workflow, not raw clip generation like Sora or Veo.

Which is cheaper, Google Flow or LTX Studio?

LTX Studio has the lower starting price: from $20/mo for Google Flow and from $15/mo for LTX Studio.

Do Google Flow and LTX Studio have free plans?

Only LTX Studio has a free plan.

More comparisons

Google Flow compared with

All Google Flow alternatives

LTX Studio compared with

All LTX Studio alternatives