Grok Imagine vs Loova (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Loova does not list a price
Free plan
Tie
Both have one
Higher rating
Grok Imagine
4.0 against 2.7
Same job?
Yes
Both are Image Generation tools

Side by side

Compared on	Grok Imagine	Loova
Our rating	4.0Better	2.7
Starts at	$8/mo	Free
Free plan	Yes	Yes
Category	Image Generation	Image Generation
Plans	From $8/mo	Free
Key features	Combines text-to-image, image editing, and image-to-video in one product Bundled directly into X Premium subscriptions Aurora-based video model for animating stills into clips Flux-based diffusion stack for tight prompt adherence Rolling-window daily generation quotas	Text, image and video to video generation Prompt-based video editing Talking Photo and motion transfer avatar tools Transparent per-second model pricing Free generations and an unlimited subscription tier
Pros	Bundled into X Premium avoids a separate standalone subscription Combines image and video generation in one product Accessible directly within the X platform many users already use	Broad, functional creative suite across image, video and avatar tools Per-second model pricing shown transparently Free generations available to test before subscribing
Cons	Requires an X Premium subscription rather than a free-standing free tier Less specialized than dedicated image-only or video-only generation tools Output quality and features tied to X's broader subscription tiers rather than independent pricing	Names an 'AI Bikini Generator' among its listed effects No visible consent policy for that or any identity-altering feature The same term contributed to a related product's outright rejection elsewhere
Company	xAI, founded 2023	Loova

Prices come from each vendor's pricing page, last checked 20260824. Check the vendor before you buy.

FAQ

Questions people ask

Is Grok Imagine better than Loova?

In our reviews Grok Imagine scores 4.0 and Loova scores 2.7. The better pick depends on the job. Grok Imagine: Bundled into X Premium, spanning image and video generation together. Loova: A broad creative suite that names an 'AI Bikini Generator' among its effects.

Which is cheaper, Grok Imagine or Loova?

Grok Imagine: from $8/mo. Loova: free.

Do Grok Imagine and Loova have free plans?

Yes, both have a free plan.

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