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Head to head · 2026

Hailuo AI vs Lumen5

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

Hailuo AI

Leans into themed, template-based scenarios rather than open-ended generation

4.4$9/mo

Visit Hailuo AI (opens Hailuo AI in a new tab)

Lumen5

Turns a blog post into a marketing video, one of the category's older tools

4.3$29/mo

Visit Lumen5 (opens Lumen5 in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    Hailuo AI

    From $9/mo against from $29/mo

  • Free plan

    Tie

    Both have one

  • Higher rating

    Hailuo AI

    4.4 against 4.3

  • Same job?

    Yes

    Both are Video tools

Side by side

Compared onHailuo AILumen5
Our rating4.4Better4.3
Starts at$9/moBetter$29/mo
Free planYesYes
CategoryVideoVideo
PlansFrom $9/moFrom $29/mo
Key features
  • Large library of themed, template-based creative scenarios
  • Novelty formats including LoveFrame, PetPal, and transformation templates
  • Free ad-generator tool available at no cost
  • Built by MiniMax, operating since 2021
  • Style transfer options including CineScope and Light Studio
  • Converts blog posts and articles directly into marketing video
  • Automatic stock footage and text-overlay matching to key sentences
  • Free tier for standard use
  • Operating since 2017, among the category's more established tools
  • Brand-kit tools for consistent, repeatable social content
Pros
  • Themed templates offer a proven starting point for entertainment-style content
  • Free ad-generator tool available without a subscription
  • Well suited to shareable, social-first creative formats
  • Long operating history specifically refining the blog-to-video workflow
  • Free tier available for standard use
  • Brand-kit tools suit ongoing, repeatable content production well
Cons
  • Template-first approach offers less open-ended creative control than prompt-first competitors
  • Full subscription pricing isn't transparently detailed upfront
  • Less oriented toward professional filmmaking than tools like LTX Studio or Runway
  • More features require a paid plan
  • Narrower input format than Pictory's broader content-type support
  • Less filmmaking depth than tools like LTX Studio or Runway
CompanyMiniMax, founded 2021Lumen5, founded 2017

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is Hailuo AI better than Lumen5?

In our reviews Hailuo AI scores 4.4 and Lumen5 scores 4.3. The better pick depends on the job. Hailuo AI: Leans into themed, template-based scenarios rather than open-ended generation. Lumen5: Turns a blog post into a marketing video, one of the category's older tools.

Which is cheaper, Hailuo AI or Lumen5?

Hailuo AI has the lower starting price: from $9/mo for Hailuo AI and from $29/mo for Lumen5.

Do Hailuo AI and Lumen5 have free plans?

Yes, both have a free plan.

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