Helium 10 vs Lily AI (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Lily AI does not list a price
Free plan
Tie
Neither has one
Higher rating
Helium 10
4.3 against 4.0
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Helium 10	Lily AI
Our rating	4.3Better	4.0
Starts at	$39/mo	Not listed
Free plan	No	No
Category	Marketing	Marketing
Plans	From $39/mo	See pricing
Key features	Product and keyword research across Amazon marketplace data Listing optimisation with AI-assisted copy generation Reverse ASIN and competitor analysis Rank tracking and search volume estimates Inventory and profit analytics	Product attribute enrichment for retail catalogues Coverage across Google Ads and Meta Ads On-site search improvement Support for agentic discovery surfaces Built for enterprise retailers and agencies
Pros	Deep marketplace data built up over years of operation Covers research through to listing and inventory in one suite Tiering scales from single sellers to agencies	Fixes product data once and it pays out across every channel Targets the real gap between merchandiser and shopper language Covers newer AI discovery surfaces alongside established ad platforms
Cons	Higher tiers are costly against a small catalogue's margin Breadth means new sellers use only part of what they pay for	Pricing is not published Aimed at enterprise retailers rather than smaller merchants Older descriptions of the product are badly out of date
Company	Helium 10, founded 2015	Lily AI

Prices come from each vendor's pricing page, last checked 20260813. Check the vendor before you buy.

FAQ

Questions people ask

Is Helium 10 better than Lily AI?

In our reviews Helium 10 scores 4.3 and Lily AI scores 4.0. The better pick depends on the job. Helium 10: Amazon seller suite covering keyword research, listing optimisation and analytics. Lily AI: Enriches retail product data so items surface correctly in ad and search platforms.

Which is cheaper, Helium 10 or Lily AI?

Helium 10: from $39/mo. Lily AI: see pricing.

Do Helium 10 and Lily AI have free plans?

Neither lists a free plan.

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