Based only on the facts in our directory. The right pick still depends on the job you need done.
Lower starting price
IFTTT
From $2.99/mo against from $19.99/mo
Free plan
Tie
Both have one
Higher rating
Zapier
4.2 against 4.5
Same job?
Yes
Both are Automation tools
Side by side
Compared on
IFTTT
Zapier
Our rating
4.2
4.5Better
Starts at
$2.99/moBetter
$19.99/mo
Free plan
Yes
Yes
Category
Automation
Automation
Plans
Free$0
Pro$4.99/mo, or $2.99/mo billed yearly ($35.88/yr)
Pro+$14.99/mo, or $8.99/mo billed yearly ($107.88/yr)
Free$0
Professional$29.99/mo, or $19.99/mo billed yearly
Team$103.50/mo, or $69/mo billed yearly
EnterpriseCustom pricing
Key features
Original trigger-action "applet" automation pattern
Strong focus on smart-home and personal device integration
AI-assisted applet creation from plain-language descriptions
Operating since 2010, longer than most category competitors
Free tier with a limited number of active applets
Largest app integration library in this category
Original popularizer of the trigger-action automation pattern
AI-assisted Zap creation and generative workflow steps
Multi-step workflows with conditional logic
Free tier for basic automation needs
Pros
Pioneered the trigger-action pattern most later automation tools still use
Strong, mature smart-home and IoT device support
Simple enough for non-technical personal use
Largest integration library gives the best odds of supporting any given app
Long operating history with a mature, well-documented product
Extensive community content and third-party guides available
Cons
Less suited to complex, multi-step business workflows
Business software integration is thinner than dedicated competitors
Free tier's applet limit is restrictive for heavier personal use
Per-task pricing can grow higher-priced at higher automation volume
More basic than technical alternatives for deeply complex branching logic
Simpler visual style offers less data visibility than flow-diagram competitors
Company
IFTTT, founded 2010
Zapier, founded 2011
Prices come from each vendor's pricing page, last checked 2026-09-24. Check the vendor before you buy.
FAQ
Questions people ask
Is IFTTT better than Zapier?
In our reviews IFTTT scores 4.2 and Zapier scores 4.5. The better pick depends on the job. IFTTT: The original trigger-action automation, running since 2010. Zapier: Still the widest app library after more than a decade.
Which is cheaper, IFTTT or Zapier?
IFTTT has the lower starting price: from $2.99/mo for IFTTT and from $19.99/mo for Zapier.
IFTTT
Zapier
