InLinks vs Outranking (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Outranking
From $19/mo against from $49/mo
Free plan
InLinks
Only InLinks has one
Higher rating
Tie
4.3 against 4.3
Same job?
Yes
Both are SEO tools

Side by side

Compared on	InLinks	Outranking
Our rating	4.3	4.3
Starts at	$49/mo	$19/moBetter
Free plan	YesBetter	No
Category	SEO	SEO
Plans	FreeFree Freelancer$49/mo Agency$196/mo	From $19/mo
Key features	Knowledge-graph-based entity analysis of site content Automated internal-linking suggestions based on entity relationships Automated schema markup implementation Free plan for limited use Operating since 2019	Concepts feature grounding AI drafts in actual current top-ranking pages Deterministic, explainable optimization scoring for client reporting End-to-end workflow: clustering, briefs, drafting, and scoring Operating since 2020 Live editor showing hit terms, missed terms, and structure
Pros	Entity-based approach differs genuinely from term-frequency competitors Automates two technical tasks, internal linking and schema, most competitors leave manual Free plan available to test core functionality	SERP-grounded drafting produces more rankable first drafts than generic AI output Explainable scoring suits client reporting and training newer writers well Connected workflow from clustering through final scoring in one platform
Cons	Full agency and enterprise features require a meaningfully higher-priced plan Entity-based methodology has a steeper learning curve than simple term-matching tools Best suited to larger sites where internal-linking automation has real scale benefits	Entry-tier document and seat limits are restrictive for growing agencies Higher usage requires custom, sales-mediated pricing beyond the published tiers Full workflow depth adds a learning curve versus a single-purpose tool
Company	InLinks Optimization LTD, founded 2019	Outranking, founded 2020

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is InLinks better than Outranking?

In our reviews InLinks scores 4.3 and Outranking scores 4.3. The better pick depends on the job. InLinks: Entity-based SEO built around a knowledge graph, not term frequency. Outranking: Grounds AI drafts in the current SERP, with explainable optimization scoring.

Which is cheaper, InLinks or Outranking?

Outranking has the lower starting price: from $49/mo for InLinks and from $19/mo for Outranking.

Do InLinks and Outranking have free plans?

Only InLinks has a free plan.

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