Logo.com vs Looka (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Logo.com
From $12/mo against from $20/mo
Free plan
Logo.com
Only Logo.com has one
Higher rating
Looka
3.6 against 4.2
Same job?
Yes
Both are Design tools

Side by side

Compared on	Logo.com	Looka
Our rating	3.6	4.2Better
Starts at	$12/moBetter	$20/mo
Free plan	YesBetter	No
Category	Design	Design
Plans	From $12/mo	From $20/mo
Key features	AI logo generation with custom icons from a business name Brand kit with colours, fonts and usage guidelines 1,200+ templates styled to the generated brand, per third-party reviews Free plan with four PNG downloads under a commercial licence Vector files, branded website and domain registration on the Brand Plan	Logo generation from business name and style preferences Full brand kit including business cards and social templates Built-in website builder using the generated brand Established since 2016 Wide range of branded material templates
Pros	Generates custom icons rather than reusing a shared icon library, per the vendor The free plan includes commercial-use PNG downloads Logo and brand kit in one workflow	Longer operating history than many competitors in this specific niche Full brand kit covers a wide range of practical business materials Built-in website builder extends the brand further
Cons	Prices here come from third-party reviews because the site blocks automated fetching Generated marks can still resemble existing ones, so trademark checks remain necessary Vector files and the full brand kit sit behind the paid plan	No free tier, requires payment to access a finished logo Brand kit and website features are priced separately from the logo itself Style range depends on the underlying generation algorithm
Company	Logo.com	Looka, founded 2016

Prices come from each vendor's pricing page, last checked 20260921. Check the vendor before you buy.

FAQ

Questions people ask

Is Logo.com better than Looka?

In our reviews Logo.com scores 3.6 and Looka scores 4.2. The better pick depends on the job. Logo.com: AI logo generator that produces custom icons from a business name and packages the result as a brand kit. Looka: One of the earlier, more established names in AI logo generation.

Which is cheaper, Logo.com or Looka?

Logo.com has the lower starting price: from $12/mo for Logo.com and from $20/mo for Looka.

Do Logo.com and Looka have free plans?

Only Logo.com has a free plan.

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