Nightwatch vs Sitebulb (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Sitebulb
From $15/mo against from $39/mo
Free plan
Tie
Neither has one
Higher rating
Sitebulb
4.4 against 4.5
Same job?
Yes
Both are SEO tools

Side by side

Compared on	Nightwatch	Sitebulb
Our rating	4.4	4.5Better
Starts at	$39/mo	$15/moBetter
Free plan	No	No
Category	SEO	SEO
Plans	Starter$39/mo Growth$99/mo Agency$399/mo	Lite$15/mo Pro$45/mo Cloud$275/mo
Key features	Keyword rank tracking across search engines and locations White-label reporting built specifically for agency use No free plan, paid access only Operating since 2016 Local and multi-location tracking depth	Dual access: desktop application and cloud-based platform 300+ SEO issue checks with automatic prioritization Client-ready visualizations and customizable PDF reports 14-day free trial, no credit card required Operating since 2017
Pros	White-label reporting suits agency client presentation specifically well Deep focus on rank-tracking accuracy rather than spreading across many modules Strong local and multi-location tracking capability	Dual desktop-and-cloud access offers flexibility Screaming Frog's desktop-only model lacks Automatic prioritization and built-in explanations aid less-specialist users Client-ready reporting suits agency communication needs well
Cons	No free plan to test before committing Narrower focus means no built-in content optimization or backlink analysis Less useful for a solo user without agency-client reporting needs	Full cloud-scale features require a paid plan after the trial Less deeply established as a specialist standard than Screaming Frog Pricing isn't transparently published without visiting a separate page
Company	Nightwatch, founded 2016	Sitebulb, founded 2017

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Nightwatch better than Sitebulb?

In our reviews Nightwatch scores 4.4 and Sitebulb scores 4.5. The better pick depends on the job. Nightwatch: Rank tracking with white-label reporting built specifically for agencies. Sitebulb: Prioritized, client-ready audit reports, available as desktop or cloud.

Which is cheaper, Nightwatch or Sitebulb?

Sitebulb has the lower starting price: from $39/mo for Nightwatch and from $15/mo for Sitebulb.

Do Nightwatch and Sitebulb have free plans?

Neither lists a free plan.

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