Based only on the facts in our directory. The right pick still depends on the job you need done.
Lower starting price
ThoughtSpot
From $25/mo against from $300/mo
Free plan
Tie
Neither has one
Higher rating
ThoughtSpot
4.3 against 4.4
Same job?
Yes
Both are Data and Analytics tools
Side by side
Compared on
Qlik
ThoughtSpot
Our rating
4.3
4.4Better
Starts at
$300/mo
$25/moBetter
Free plan
No
No
Category
Data and Analytics
Data and Analytics
Plans
StarterFrom $300/mo for 10 users, billed annually
StandardFrom $825/mo for 25 GB of data, billed annually
PremiumFrom $2,750/mo for 50 GB of data, billed annually
EnterpriseQuote only
EssentialsFrom $25 per user/mo, billed annually
ProFrom $50 per user/mo, billed annually
EnterpriseQuote only
Key features
Associative data model for free-form data exploration
Operating since 1993, one of the oldest names in BI
AI-assisted natural-language querying and AutoML added more recently
Enterprise-grade governance built over three decades
No self-serve free tier
Search-bar-style natural-language querying, pioneered before the LLM era
Acquired Mode Analytics in 2023 for $200 million
Combines self-service search with code-first analyst workflows
Operating since 2012
No self-serve free tier
Pros
Genuinely pioneering, decades-long history in business intelligence
Associative data model still offers distinctive free-form exploration
Enterprise governance proven over a very long operating history
Genuinely pioneering search-first BI interface predating conversational AI trends
Now spans both self-service and code-first workflows after the Mode acquisition
Long operating history refining natural-language data search specifically
Cons
No free tier or transparent self-serve pricing
Older underlying platform can feel less modern than AI-first newer competitors
Enterprise sales process required to evaluate
No free tier or transparent self-serve pricing
Overlaps with its own Mode subsidiary, worth comparing both directly
Enterprise sales process required to evaluate
Company
Qlik, founded 1993
ThoughtSpot Inc., founded 2012
Prices come from each vendor's pricing page, last checked 2026-09-24. Check the vendor before you buy.
FAQ
Questions people ask
Is Qlik better than ThoughtSpot?
In our reviews Qlik scores 4.3 and ThoughtSpot scores 4.4. The better pick depends on the job. Qlik: A pioneering BI platform from 1993, three decades before AI dashboards. ThoughtSpot: Pioneered search-bar-style BI, now owns Mode after a 2023 acquisition.
Which is cheaper, Qlik or ThoughtSpot?
ThoughtSpot has the lower starting price: from $300/mo for Qlik and from $25/mo for ThoughtSpot.