Shortlist by what you need
Start here if you know why you are leaving Adobe Express.
Want the closest match?
Microsoft DesignerMost similar to Adobe Express in what it does, its category and its price.
Visit (opens Microsoft Designer in a new tab)Need a free plan?
CanvaHas a free plan, rated 4.7 out of 5.
Visit (opens Canva in a new tab)Want to pay less than Adobe Express?
BrandCrowdFrom $9/mo, against from $10/mo for Adobe Express.
Visit (opens BrandCrowd in a new tab)Want the best rated?
remove.bgRated 4.6 out of 5 in our review, against 4.3 for Adobe Express.
Visit (opens remove.bg in a new tab)
At a glance
Green means better than Adobe Express, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 Adobe ExpressBaseline | 4.3 | $10/mo | Yes | Canva's simplicity, backed by Adobe's stock library and Firefly | |
| Microsoft Designer | 4.1−0.2 | Free | Yes | Microsoft's Canva competitor, backed by DALL-E image generation | vs Adobe Express |
| BrandCrowd | 4.0−0.3 | $9/mo$1 less | Yes | Logo and brand-asset maker with AI-generated designs from a 100,000+ template library. | vs Adobe Express |
| remove.bg | 4.6+0.3 | $9/mo$1 less | Yes | The original one-click background remover, now owned by Canva | vs Adobe Express |
| Canva | 4.7+0.4 | $15/mo$5 more | Yes | The design tool most competitors in this category get compared to | vs Adobe Express |
 Kittl | 4.6+0.3 | $14/mo$4 more | Yes | Built for merch and print-on-demand design specifically | vs Adobe Express |
 Logo.com | 3.6−0.7 | $12/mo$2 more | Yes | AI logo generator that produces custom icons from a business name and packages the result as a brand kit. | vs Adobe Express |
 Mockuplabs | 3.7−0.6 | Free | Yes | Product mockups that stay editable, plus the rest of the listing page. | vs Adobe Express |
 Marq | 3.6−0.7 | Free | Yes | Marq AI applies real-time brand guardrails so every team member can create on-brand content - automated creative workflows on top of 10,000+ locked templates. | vs Adobe Express |
The alternatives in detail
In order of how closely each one matches Adobe Express.
Microsoft Designer
4.1Free
vs Adobe Express−0.2
Microsoft's Canva competitor, backed by DALL-E image generation.
- Template-first design editing similar to Canva's approach
- Built-in DALL-E image generation
- Integrated into Microsoft 365
Completely free with no paid tier required
Smaller template library than more established competitors like Canva
BrandCrowd
4.0$9/mo
vs Adobe Express$1 less−0.3
Logo and brand-asset maker with AI-generated designs from a 100,000+ template library.
- Template-driven logo generation from a 100,000+ design library
- Browser-based editor for customizing colors, fonts, icons, and layout
- Matching business card and social media graphic templates
Large, mature template library (100,000+) gives a wide starting point compared to newer AI-only logo generators
Template-based generation produces less originality than freeform AI image generators or a hired designer
remove.bg
4.6$9/mo
vs Adobe Express$1 less+0.3
The original one-click background remover, now owned by Canva.
- Originated one-click background removal as a mainstream category
- Founded by Austrian startup Kaleido AI in 2018
- Acquired by Canva in 2021
Genuinely pioneered the category most competitors now compete in
Higher resolution and batch processing require a paid plan
Canva
4.7$15/mo
vs Adobe Express$5 more+0.4
The design tool most competitors in this category get compared to.
- Magic Studio suite of AI design tools
- Largest existing template library in this category
- Real-time collaborative editing
Largest template library and most extensive feature set in this category
Breadth can feel overwhelming compared to more focused, single-purpose tools
Kittl
4.6$14/mo
vs Adobe Express$4 more+0.3
Built for merch and print-on-demand design specifically.
- Templates and AI generation built for merch and print-on-demand
- Vector-style graphics and typography-focused design tools
- Product mockup previews for printed items
Genuine specialization in merch and print-on-demand design
Less suited to general-purpose design tasks outside merch and print
Logo.com
3.6$12/mo
vs Adobe Express$2 more−0.7
AI logo generator that produces custom icons from a business name and packages the result as a brand kit.
- AI logo generation with custom icons from a business name
- Brand kit with colours, fonts and usage guidelines
- 1,200+ templates styled to the generated brand, per third-party reviews
Generates custom icons rather than reusing a shared icon library, per the vendor
Prices here come from third-party reviews because the site blocks automated fetching
Mockuplabs
3.7Free
vs Adobe Express−0.6
Product mockups that stay editable, plus the rest of the listing page.
- Editable, reusable mockups rather than one-shot images
- Complete product detail page asset generation
- 30,000+ ready-to-use mockup templates
Reusable templates suit catalogues, where one-shot generators fail
Generated main images can breach marketplace accuracy rules
Marq
3.6Free
vs Adobe Express−0.7
Marq AI applies real-time brand guardrails so every team member can create on-brand content - automated creative workflows on top of 10,000+ locked templates.
- Marq AI - real-time brand guardrails and automated creative workflows
- 10,000+ design-locked templates (logos, fonts, colors)
- Smart fields for personalized text and images
Real-time guardrails catch brand drift as it happens, not after publication
Specific plan pricing isn't shown on the homepage
FAQ
Questions people ask
Is Adobe Express free?
Adobe Express has a free plan, and paid plans start from $10/mo.
What is the best free alternative to Adobe Express?
Canva is the highest-rated alternative here with a free plan (4.7 out of 5). Other free options: remove.bg, Kittl, Microsoft Designer.
What is the cheapest alternative to Adobe Express?
Among paid plans, BrandCrowd has the lowest starting price (from $9/mo). If you need it free, start with Canva.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.