AI Palette applies AI and machine learning to spot emerging consumer trends for food, beverage, and consumer packaged goods brands. Somsubhra GanChoudhuri and Himanshu Upreti founded the company in Singapore in 2018; it now operates from offices in New York, Singapore, and India, and was acquired by market-intelligence firm GlobalData, under which it continues to operate as Ai Palette.
The platform's Foresight Engine scans billions of data points, including social media, search engines, and restaurant menus, across fifteen languages to flag consumer trends before they peak, while its Concept Genie and Screen Winner tools generate and virtually test new product concepts. Clients including Nestlé, Kellogg's, and Danone use the system to compress product development timelines from years down to months.
Ai Palette serves innovation, R&D, and marketing teams at CPG and food-and-beverage companies rather than individual users. Pricing isn't published; brands need to request a custom demo and quote directly through the company's website.
