Aidaptive builds predictive personalization technology for ecommerce and hospitality businesses, operating under the name Jarvis ML before rebranding. Rakesh Yadav, who spent 14-plus years building machine learning platforms for Google Ads and Payments, founded the company in 2021 in Mountain View, California.
The platform predicts an individual visitor's purchase intent and affinity in real time, then adjusts on-site content, product recommendations, and includes to match, aiming to lift conversion without requiring a merchandising team to configure rules manually for every segment. It's built specifically for direct-to-consumer ecommerce brands and vacation rental or hospitality operators rather than as a general-purpose personalization tool.
Aidaptive suits mid-market and enterprise D2C and hospitality businesses that already have meaningful site traffic to personalize. The company is backed by Dell Technologies Capital and other investors, doesn't publish self-serve pricing, and gives new customers a free trial before a custom sales conversation for full deployment.
