Layla is an AI travel planning assistant that turns a conversation about destination, dates, and budget into a day-by-day itinerary covering flights, hotels, car rentals, and activities. Jeremy Jauncey, founder of Beautiful Destinations, and Saad Saeed, co-founder of Flink, launched the company in Berlin in November 2023 with 3 million euros in seed funding from investors including the co-founders of Booking.com and Skyscanner, plus Paris Hilton.
The assistant uses live pricing and availability data to keep itineraries accurate as users adjust plans in real time, and it books through partners such as Booking.com, Skyscanner, and GetYourGuide rather than sending users elsewhere to complete a trip. In February 2024, Layla acquired Roam Around, an AI itinerary-building tool, to strengthen its trip-planning capabilities.
Leisure travelers planning multi-stop trips, including couples and groups, are the core audience, with the company reporting more than 1.1 million trips planned. Trip planning is free to use, with a $49-per-year premium tier unlocking unlimited access to advanced planning features.









