BrandBastion combines AI with human review to moderate comments and manage engagement across a brand's social media channels, catching spam, hostile messages, and policy-violating content before it damages a brand's public presence. Jenny Wolfram founded the company in Helsinki, Finland, in 2013 after noticing that brands' social pages were filling up with spam and unanswered hostile comments that eroded customer trust.
AI and natural-language processing scan incoming comments across Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Trustpilot in real time to flag spam, hate speech, and crisis-level negative sentiment, while a human moderation layer handles nuanced judgment calls the AI flags but should not resolve alone. The platform sells three tiers: Reputation+ for protection and crisis alerts, Agent+ for AI-drafted replies a brand's own team approves, and Engage+ for fully managed 24/7 responses.
It fits advertisers and brands running paid social campaigns at volume; the company counts Netflix, Uber, and HelloFresh among its 1,000+ advertiser clients, who cannot staff round-the-clock comment moderation internally. Pricing is not published and requires booking a demo, with third-party reports citing entry pricing around $800+/month for the Essential tier.
