Bubble was founded in 2012 in New York by Emmanuel Straschnov and Josh Haas, who remain co-CEOs, giving the company an unusually long run of founder-led continuity for a no-code platform. Bubble raised $6 million in 2019 from investors including SignalFire and the founders of Warby Parker and Okta, then raised $100 million in a 2021 Series A.
The platform combines a visual editor for both front-end layout and back-end database and workflow logic, so a single builder can design screens, define data types, and wire up conditional workflows without switching between separate tools. Pricing runs on "Workload Units," a metric introduced in 2023 that measures the actual compute an app consumes rather than charging flat tiers regardless of usage, a change that drew criticism from parts of the existing user base when it launched.
Bubble suits founders and small teams building a functional web application without hiring a developer, as well as agencies building client apps at speed. Paid plans start at $29 a month under the Starter tier's Workload Unit allowance, with a free tier available for building and testing before launch.
