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Bubble

Lets builders assemble full web applications with a visual editor and workflow logic instead of hand-written code.

4.3 Coding
4.3 Very good 4.3

Bottom line: Lets builders assemble full web applications with a visual editor and workflow logic instead of hand-written code. Free plan available.

14-year operating history under the same two co-founders, unusual stability in the no-code space Workload Unit pricing model, introduced in 2023, remains a point of frustration for users used to flat-tier pricing
Reviewed by Challenging Voice Editorial · Updated Jul 2026 How we rate
PricingFrom $59/mo
Free planYes
CompanyBubble
PlatformsWeb
Best forCoding
Founded2012
Visits10
Last reviewedJul 2026
UpdatedJul 2026
Ask AI about Bubble ChatGPT Claude Perplexity

Overview

Bubble was founded in 2012 in New York by Emmanuel Straschnov and Josh Haas, who remain co-CEOs, giving the company an unusually long run of founder-led continuity for a no-code platform. Bubble raised $6 million in 2019 from investors including SignalFire and the founders of Warby Parker and Okta, then raised $100 million in a 2021 Series A.

The platform combines a visual editor for both front-end layout and back-end database and workflow logic, so a single builder can design screens, define data types, and wire up conditional workflows without switching between separate tools. Pricing runs on "Workload Units," a metric introduced in 2023 that measures the actual compute an app consumes rather than charging flat tiers regardless of usage, a change that drew criticism from parts of the existing user base when it launched.

Bubble suits founders and small teams building a functional web application without hiring a developer, as well as agencies building client apps at speed. Paid plans start at $29 a month under the Starter tier's Workload Unit allowance, with a free tier available for building and testing before launch.

Key features

  • Visual editor for front-end, database, and workflow logic in one tool
  • Workload Unit-based pricing tied to actual app usage
  • Plugin marketplace for extending core functionality
  • Native database with no external hosting requirement
  • API connector for integrating third-party services
  • Responsive design engine for multi-device layouts

Screenshots & demo

Demo video

Screenshots

Bubble screenshot 1

Pricing

Free
$0
  • Build web and mobile apps on the development version
  • 50K workload units a month; 1 editor
Starter
$69/mo, or $59/mo billed yearly
  • Live website and custom domain
  • 175K workload units a month
  • 5 mobile build submissions a month
Growth
$249/mo, or $209/mo billed yearly
  • 2 app editors, 2FA and premium version control
  • 250K workload units a month
  • 10 mobile build submissions a month
Team
$649/mo, or $549/mo billed yearly
  • 5 app editors and sub apps
  • 500K workload units a month
  • 20 mobile build submissions a month
Enterprise
Quote only
  • Custom workload, hosting location and servers
  • Dedicated support; invoice or ACH

Checked against Bubble’s pricing page on 24 September 2026. Prices change, so confirm on the official site before you buy.

Is Bubble expensive?

Bubble starts at $59, which is 195% above the Coding median of $20 a month across the 86 priced tools we list in that category.

The cheapest paid option in Coding starts at $1 and the most expensive at $500.

65% of Coding tools in the directory offer a free tier, and this is one of them.

Compared against every priced listing in Coding, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.

Pros & cons

Pros

  • 14-year operating history under the same two co-founders, unusual stability in the no-code space
  • Handles front-end, back-end, and database logic in one visual tool rather than separate products
  • Large plugin marketplace extends what the core editor can do out of the box
  • Free tier available for building and testing before paying for a live launch

Cons

  • Workload Unit pricing model, introduced in 2023, remains a point of frustration for users used to flat-tier pricing
  • Visual workflow logic can get difficult to manage as an application grows in complexity
  • Apps built on Bubble depend on Bubble's own infrastructure, creating platform lock-in compared to exporting standard code
  • Steeper learning curve than simpler landing-page or form-building no-code tools

How it compares

ToolRatingFreeFromBest known for
Bubble (this tool)4.3Yes$59/moVisual editor for front-end, database, and workflow logic in one tool
Softr4.4Yes$19/moAI app builder that generates interface, database, and workflows from a plain-language brief
Create.xyz4.2Yes$19/moFull-stack generation including backend and database
AppWizzy3.9Yes$20/moReal development VMs with PHP, Python, Node/Next, Postgres and MySQL

Alternatives to Bubble

4 tools matched to Bubble on what they do, their category and their price.

Softr

4.4

An AI no-code platform that builds business apps, portals, and internal tools from a plain-language description

Freemium Coding
View details Visit

Cognition AI

4.1

Cognition AI built Devin, an autonomous coding agent that plans, writes, tests, and ships code inside a sandboxed development environment.

Freemium Coding
View details Visit

Frequently asked questions

What is Bubble?
Bubble was founded in 2012 in New York by Emmanuel Straschnov and Josh Haas, who remain co-CEOs, giving the company an unusually long run of founder-led continuity for a no-code platform.
Is Bubble free?
Yes, Bubble offers a free plan. Paid plans unlock more features and higher usage limits, starting at $59/month.
How much does Bubble cost?
Bubble plans: Free $0; Starter $69/mo, or $59/mo billed yearly; Growth $249/mo, or $209/mo billed yearly; Team $649/mo, or $549/mo billed yearly. Checked against the vendor's pricing page on 24 September 2026.
What are the best Bubble alternatives?
The closest matches in the directory are Softr, Create.xyz, and AppWizzy, compared side by side above.

Reviews

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