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Cheq

Name: Cheq
Author: Challenging Voice

Go-to-market security platform using AI to separate legitimate customers from bots, fraud, and fake form submissions.

4.4 Marketing

4.4 Very good 4.4

Bottom line: Cheq is a strong marketing tool, best known for real-time bot and fraud detection on web forms and ad clicks.

Backed by a decade of operation and $183M in funding, unusual maturity for this category No published pricing; not accessible for smaller businesses to self-serve

Reviewed by Challenging Voice Editorial · Updated Jul 2026 How we rate

PricingContact for Pricing

Free planNo

CompanyCHEQ

PlatformsAPI, Web

Best forMarketing

Founded2016

Visits3

Last reviewedJul 2026

UpdatedJul 2026

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Overview

CHEQ is a Tel Aviv-founded cybersecurity company built in 2016 by Guy Tytunovich, Ehud Levy, Asaf Botovsky, and Omri Tamir, several of them veterans of Israel's 8200 intelligence unit. What began as an ad-fraud detection tool for marketing teams has grown into a broader go-to-market security platform, and the company has raised $183 million at a reported $1 billion valuation.

CHEQ's engine analyzes traffic across three layers, behavioral, threat, and identity signals, to flag bots, competitors, and fraudulent form-fills in real time before they pollute ad spend, lead databases, or analytics. It plugs into marketing stacks at the form, ad-click, and website-traffic level, so a bot filling out a demo-request form or a competitor clicking paid ads gets blocked or flagged before it reaches a CRM.

The company serves enterprise marketing, revenue, and security teams, its customer base includes Fortune 50 companies among a stated 15,000-plus clients. Pricing isn't published; CHEQ sells through a sales-led demo process typical of enterprise security software rather than self-serve sign-up.

Key features

Real-time bot and fraud detection on web forms and ad clicks
Three-layer Traffic, Threat, and Identity Intelligence engine
Ad-fraud prevention to protect paid marketing spend
Lead and pipeline data-quality filtering before records hit a CRM
Transaction fraud prevention for e-commerce and checkout flows
Integrations across major ad platforms and marketing automation tools

Screenshots & demo

Demo video

https://www.youtube.com/watch?v=SRy8yez9I3Q

Screenshots

Pricing

Cheq uses custom pricing. Contact their team for a quote based on your needs.

Pricing modelContact for Pricing
Starting priceCustom
Free planNo

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Pricing is provided as a guide. Check the official site for the latest plans.

Pros & cons

Pros

Backed by a decade of operation and $183M in funding, unusual maturity for this category
Three-layer detection approach goes beyond straightforward bot-blocking scripts
Serves both marketing-quality and security use cases from one platform
Track record with large enterprise and Fortune 50 customers

Cons

No published pricing; not accessible for smaller businesses to self-serve
Enterprise sales cycle means a demo commitment before any evaluation
Broad go-to-market security positioning can obscure which specific problem it solves for a given buyer
Overlaps with dedicated bot-management and CRM data-quality tools already in a marketing stack

How it compares

Tool	Rating	Free	From	Best known for
Cheq (this tool)	4.4	No	—	Real-time bot and fraud detection on web forms and ad clicks
Tofu	4.2	No	—	Content generation across multiple funnel stages simultaneously
Movable Ink	4.4	No	—	Content personalized at the moment of email open, not send
Albert.ai	4.0	No	—	Autonomous, cross-channel campaign execution and optimization

Our verdict

4.4 / 5 4.4

Cheq is a strong marketing tool, best known for real-time bot and fraud detection on web forms and ad clicks.

What makes it different: Cheq stands out for real-time bot and fraud detection on web forms and ad clicks.

How we score it

Overall 4.4

Value for money 4.2

Feature depth 4.9

Popularity 3.7

Best for MarketersGrowth teamsAgenciesFounders

Frequently asked questions

What is Cheq?

Cheq is a marketing tool listed in the Challenging Voice directory. Go-to-market security platform using AI to separate legitimate customers from bots, fraud, and fake form submissions.

Is Cheq free?

Cheq does not offer a free plan.

What are the best Cheq alternatives?

Popular alternatives to Cheq include Captain, Mailmodo, and Neurons AI. Browse them all in the Marketing category.

Is Cheq any good?

Cheq scores 4.4 out of 5 based on our editorial review.