Clarity is an Israeli AI-security startup founded in 2022 by CEO Michael Matias, CTO Natalie Fridman, and Chief Strategy Officer Gil Avriel, drawing on backgrounds in Israel's 8200 intelligence unit, Stanford, and the country's National Security Council. The company raised $16 million in seed funding in February 2024 from Walden Catalyst Ventures and Bessemer Venture Partners.
Clarity's technology began as general-purpose deepfake detection across video, audio, and images, using ensemble AI models to analyze facial movements, lip-sync accuracy, voice patterns, and generative artifacts in real time. The company has since focused that detection engine on a specific, fast-growing problem: hiring fraud, where fake candidates use deepfakes, voice clones, or stand-in proxy workers to pass video interviews and technical assessments, a threat the company cites as behind a 220% year-over-year rise in North Korean IT-worker infiltration attempts at Western companies.
Clarity sells to enterprise talent-acquisition and security teams screening remote hires, not individual users. Pricing isn't published; the company runs prospects through a booked demo, consistent with enterprise security software sales.
