Contents is a generative AI content platform built for enterprise marketing and localization teams, founded in Milan, Italy in 2017 by Massimiliano Squillace. The company shifted from an online publishing business toward AI-driven content generation around 2020, and by 2024 had grown past $9M in annual recurring revenue with an average enterprise contract value near $65,000.
The platform connects a brand's tone-of-voice guidelines, compliance rules, and internal knowledge into structured workflows, then routes generation across model-agnostic AI including OpenAI, Anthropic, Google, and Mistral rather than locking customers into one vendor. A brief written in one language can output compliant marketing copy in twenty-five others, alongside an AI Art tool for on-brand imagery and a no-code HTML editor for building pages through chat.
Contents suits marketing departments at global enterprises that need consistent, localized content at volume rather than solo creators. Pricing starts at 19 euros per month for a 5-seat Starter plan and rises to 94 euros per month per seat for Premium, with custom enterprise contracts available for the largest deployments.
