Datature is a computer vision platform founded in Singapore in December 2019 by Keechin Goh (CEO), Denzel Lee (CTO), and Mackenzie Chng, initially operating under the name SEER Analytics before adopting the Datature brand within its first year. The company has raised $2.7 million from investors including Openspace Capital and January Capital.
Datature takes labeled image or video data and turns it into production computer vision models without requiring a team to write custom training code, covering annotation (including an AI-assisted IntelliBrush tool), dataset versioning, model training against architectures like YOLOv8, and deployment. Over 6,000 teams across healthcare, retail, smart cities, agriculture, and manufacturing use the platform to build detection and classification models.
Datature fits teams that need production computer vision (defect detection, inventory counting, safety monitoring) but lack a dedicated ML engineering group to build the pipeline from scratch. A free Developer tier covers individuals and small projects; the Professional plan runs $299/month on annual billing (or $499/month paid monthly), and Enterprise pricing is scoped per project count, data volume, and support level.
