DryRunZ trains frontline staff by simulation. Studio builds a scenario in under five minutes; reps then rehearse it by voice or text against an AI customer that argues back and changes its mind rather than following a script, and Loop analyses real transcripts afterward, scoring them and generating a personalised practice plan tied to specific moments in the call. Scoring runs on a metric called Diamonds, covering mission goals, communication and efficiency, across seven languages with voice actors. It is an Israel-founded company aimed at sales, customer service and recruitment teams.
An AI customer that pushes back is the feature that makes this a rehearsal rather than a script read-through. Most training simulations fail because the simulated customer folds the moment a rep says the right words, which teaches the rep nothing about handling real resistance – training on Loop transcripts closes the loop properly, since it means practice is generated from what actually went wrong on real calls rather than from a generic curriculum.
Coaching tied to a specific moment in a call is more useful than a score at the end, and worth checking for in a demo: ask to see a session where the feedback points at the exact sentence that lost the customer rather than a summary paragraph. No rates are published; pricing goes through a demo, standard for a B2B training platform sold into teams rather than to individuals.
