Endel generates personalized, ever-changing soundscapes designed to help with focus, relaxation, and sleep, adapting the audio in real time to inputs like time of day, weather, location, and heart rate. The Berlin-based company, Endel Sound GmbH, launched the app in 2018 and reached a milestone few software products manage: in January 2019 it signed a distribution deal with Warner Music Group to produce and release algorithmically generated albums, making Endel the first algorithm signed to a major record label.
The product sits at the intersection of generative audio and wellness, with the company describing its approach as backed by neuroscience research into how sound affects attention and stress. Endel raised $15 million in 2022 to continue developing the underlying sound-wellness technology, and has since worked with additional label partners, including a collaboration with Warner's Spinnin' Records on AI-generated wellness albums.
Endel is a consumer subscription product available on iOS and Android, running roughly $6.99 per month or $49.99 per year when purchased directly through the Endel website (app-store pricing runs notably higher), with a seven-day free trial and dedicated plans for students and teams.
