Fairgen is a generative AI platform for synthetic survey data, founded in 2021 in Tel Aviv by Samuel Cohen along with Benny Schnaider, Michael Cohen, and Nathan Cavaglione. The company has raised roughly $11 million across a seed and earlier round, including an $8 million raise in 2024, positioning itself against traditional market research that Fairgen says costs $5,000 to $200,000 and takes three to six weeks to field.
Fairgen builds 'digital twins,' simulated survey respondents modeled on real research data, giving access to both a library of more than 100,000 pre-built twins across 40-plus industries and a way to upload proprietary research to create private twins from a client's own respondent base. Every twin passes what the company calls a six-dimension quality gate checking consistency, fidelity, and accuracy against the real survey data it was trained on before results are usable.
The platform is built for market research and consumer insights teams running concept testing, messaging studies, pricing research, and brand tracking who need directional answers faster than a fielded study allows. A 14-day free trial is available with no credit card required, and pricing beyond the trial is not published on Fairgen's site.
