Flowpoint is an AI-driven web analytics platform for marketing teams, founded in 2021 and headquartered in London, England. It focuses on visualizing how visitors move through a website and pinpointing exactly where they abandon a conversion funnel.
The platform connects to a site's existing analytics and automatically captures clicks, scrolls, and other on-page behavior, then renders interactive visualizations of user journeys alongside real-time metrics. Its AI analysis layer, which blends models from OpenAI and Anthropic with Flowpoint's own machine learning, estimates the revenue impact of each drop-off point and generates prioritized recommendations for fixing specific pages or steps.
Flowpoint suits marketing and growth teams that want conversion-rate-optimization insight without hiring a dedicated analyst. It has a forever-free plan for small sites, plus paid tiers starting with Starter at $49 per month and Pro at $208 per month for custom events and UX recommendations.
