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Hatz AI

A white-label AI platform that lets MSPs resell multi-model AI agents to their SMB clients.

3.8 Automation
3.8 Good 3.8

Bottom line: A white-label AI platform that lets MSPs resell multi-model AI agents to their SMB clients. Paid plans from $190/mo.

White-label, multi-tenant design fits how MSPs already package and resell IT services No transparent public pricing beyond an approximate $190/month starting point; real cost needs direct contact
Reviewed by Challenging Voice Editorial · Updated Aug 2026 How we rate
PricingFrom $190/mo
Free planNo
CompanyHatz AI
PlatformsWeb
Best forAutomation
Founded2023
Visits25
Last reviewedAug 2026
UpdatedAug 2026
Ask AI about Hatz AI ChatGPT Claude Perplexity

Overview

Hatz AI is an AI platform built for managed service providers to resell to small and midsize business clients. The company was founded in New York City in 2023 by CEO Jimmy Hatzell and co-founder Aidan Kehoe, and publicly launched the platform in January 2024 with $2.5 million in seed funding led by Vestigo Ventures.

Rather than selling AI access directly to end businesses, Hatz AI is built for the MSP channel: partners get a white-label, multi-tenant platform with multi-LLM support so they can deploy AI applications, agents, and workflows under their own brand to their existing client base. Role-based access controls and SOC 2 Type 2 certification are built in to meet the security requirements MSP clients tend to demand.

It fits managed service providers looking to add AI-as-a-service to their portfolio as a new recurring revenue stream, rather than individual businesses seeking a direct AI tool. Pricing runs on a credit-based reselling model starting around $190 per month, with exact partner pricing available only through direct contact with the company.

Key features

  • Multi-LLM interface giving partners a choice of model per task instead of one locked-in provider
  • Multi-tenant architecture for managing multiple end-client accounts from one dashboard
  • SOC 2 Type 2 certified with role-based access controls for enterprise security requirements
  • White-label branding so MSPs can resell the platform under their own name
  • Credit-based reselling model for partners to package and price for their clients
  • Deployable agents and automations built for SMB operational use cases

Screenshots & demo

Demo video

Screenshots

Hatz AI screenshot 1

Pricing

Hatz AI is a paid tool, with plans that start at $190/mo.

  • Pricing modelPaid
  • Starting priceFrom $190/mo
  • Free planNo
Visit Hatz AI

Pricing is provided as a guide. Check the official site for the latest plans.

Is Hatz AI expensive?

Hatz AI starts at $190, which is 660% above the Automation median of $25 a month across the 50 priced tools we list in that category.

The cheapest paid option in Automation starts at $0.6 and the most expensive at $2,500.

42% of Automation tools in the directory offer a free tier, which this one does not.

Compared against every priced listing in Automation, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.

Pros & cons

Pros

  • White-label, multi-tenant design fits how MSPs already package and resell IT services
  • Multi-model support lets partners route tasks to whichever LLM performs best for that job
  • SOC 2 Type 2 certification helps MSPs meet client security requirements without extra vetting
  • Gives MSPs a new recurring AI-as-a-service revenue line rather than a one-time project fee

Cons

  • No transparent public pricing beyond an approximate $190/month starting point; real cost needs direct contact
  • Credit-based reselling adds a layer of pricing complexity for MSPs to manage with their own clients
  • Built specifically for the MSP channel, with less direct value to companies outside that reseller relationship
  • Credits reset monthly without rollover, which can waste unused capacity

How it compares

ToolRatingFreeFromBest known for
Hatz AI (this tool)3.8No$190/moMulti-LLM interface giving partners a choice of model per task instead of one locked-in provider
elastic.io3.9No$25/mo250+ pre-built connectors for SaaS, ERP, and on-premise systems

Alternatives to Hatz AI

1 tool matched to Hatz AI on what it does, its category and its price.

Frequently asked questions

What is Hatz AI?
Hatz AI is an AI platform built for managed service providers to resell to small and midsize business clients.
Is Hatz AI free?
Hatz AI does not offer a free plan; paid pricing starts at $190 per month.
How much does Hatz AI cost?
Hatz AI starts at $190 per month. See the pricing plans above for full details.
What are the best Hatz AI alternatives?
The closest matches in the directory are elastic.io, compared side by side above.

Reviews

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