Infinity is a call analytics platform for marketers, built around a measurement gap that persists: campaigns are optimised on clicks and forms while high-value conversions happen on the phone, invisible to the ad platforms.
Call tracking attributes each call to the campaign, keyword or channel that produced it. Conversation Analytics then analyses what was said, with Smart Match, Smart Outcomes and Smart Voice as the AI layer classifying how a call actually resolved. Feeding those outcomes back into Google and Meta is where it pays – the ad platforms can only optimise toward conversions they can see, and a booked appointment over the phone is otherwise invisible to them.
Named applications are paid media optimisation, conversion rate optimisation and revenue recovery, with a broad integration set across marketing and contact-centre technologies, plus consultancy, training and customer success. Trust and governance get their own section, which matters given the platform processes recorded customer calls – call recording carries consent obligations that vary by jurisdiction.
