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Freemium

Loom

Screen and webcam recorder that turns work updates into shareable video messages with AI transcripts and summaries.

4.5 Video
4.5 Excellent 4.5
Recording-to-shareable-link flow takes seconds, cutting down on scheduled status calls Free Starter plan caps individual videos at 5 minutes, pushing active users to a paid tier fast
Reviewed by Challenging Voice Editorial · Updated Jul 2026 How we rate
PricingFrom $18/mo
Free planYes
CompanyLoom, Inc.
PlatformsAndroid, Chrome Extension, iOS, Mac, Web, Windows
CategoryVideo
Founded2015
Last reviewedJul 2026

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Overview

Loom, Inc. was founded in 2015 in San Francisco by Vinay Hiremath, Shahed Khan, and Joe Thomas to replace scheduled status meetings with short, async video messages. Atlassian acquired the company in 2023 for close to $975 million, and Loom continues to be sold as a standalone Atlassian product.

Recording a screen, webcam, or both produces an instantly shareable link rather than a file to upload and send separately. On top of that recording pipeline, Loom layers AI transcription, automatic titles, and video summaries, plus viewer-engagement analytics that show who watched a message and how far they got.

Loom fits remote and hybrid teams looking to cut down on live status calls. A free Starter plan allows 25 recordings capped at 5 minutes each; Business runs $18 per user per month with unlimited recordings, and Business + AI adds the transcript and summary features for $24 per user per month.

Key features

  • One-click screen, webcam, or combined recording with an instant shareable link
  • AI-generated transcripts, titles, and video summaries
  • Viewer engagement analytics showing who watched and how far
  • Drag-and-drop trimming and in-browser editing
  • Chrome extension for recording directly from any tab
  • Integrations with Slack, Notion, Jira, and other Atlassian products

Screenshots & demo

Demo video

Screenshots

Loom screenshot 1

Pricing

Loom has a free plan, and paid plans start at $18/mo.

  • Pricing modelFreemium
  • Starting priceFrom $18/mo
  • Free planYes
Visit Loom

Pricing is provided as a guide. Check the official site for the latest plans.

Is Loom expensive?

Loom starts at $18, which is 13% above the Video median of $15.95 a month across the 144 priced tools we list in that category.

The cheapest paid option in Video starts at $0.5 and the most expensive at $295.

64% of Video tools in the directory offer a free tier, and this is one of them.

Compared against every priced listing in Video, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.

Pros & cons

Pros

  • Recording-to-shareable-link flow takes seconds, cutting down on scheduled status calls
  • AI transcript and summary features are bundled rather than sold as a separate tool
  • Backed by Atlassian's infrastructure and roadmap since the 2023 acquisition
  • Cross-platform support spans desktop, mobile, and browser extension

Cons

  • Free Starter plan caps individual videos at 5 minutes, pushing active users to a paid tier fast
  • Business + AI tier costs more on top of an already per-seat price
  • Atlassian ownership raises questions about how deeply Loom stays tied to non-Atlassian tools long-term
  • Video storage and playback depend on Loom's cloud, with no self-hosted option

How it compares

ToolRatingFreeFromBest known for
Loom (this tool)4.5Yes$18/moOne-click screen, webcam, or combined recording with an instant shareable link
StoryXpress3.6YesFreeChrome extension for screen and webcam recording
WowTo4.0Yes$25/moAI voiceovers with 300+ voices in 20+ languages
Moonshot3.7Yes$12/momacOS screen recorder that summarises what it records

Alternatives to Loom

4 tools matched to Loom on what they do, their category and their price.

StoryXpress

3.6

Screen and webcam recording, ad-free branded hosting, view analytics and an API for automated video creation, aimed at sales and support teams.

Freemium Video

WowTo

4.0

Instructional video platform that builds how-to and support videos from screen recordings, slides or PDFs, with AI voiceovers in 300+ voices, talking AI avatars, subtitles and a hosted video knowledge base.

Freemium Video

Moonshot

3.7

Mac screen recorder that turns recordings into Linear, Jira and GitHub issues, Slack summaries and HubSpot leads

Freemium Video

Frequently asked questions

What is Loom?
Loom, Inc. was founded in 2015 in San Francisco by Vinay Hiremath, Shahed Khan, and Joe Thomas to replace scheduled status meetings with short, async video messages.
Is Loom free?
Yes, Loom offers a free plan. Paid plans unlock more features and higher usage limits, starting at $18/month.
How much does Loom cost?
Loom starts at $18 per month. See the pricing plans above for full details.
What are the best Loom alternatives?
The closest matches in the directory are StoryXpress, WowTo, and Moonshot, compared side by side above.

Reviews

4.5 Editorial rating No reviews yet

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