Freemium

Loom

Name: Loom
Price: 18 USD
Author: Challenging Voice

Screen and webcam recorder that turns work updates into shareable video messages with AI transcripts and summaries.

4.5 Video

4.5 Excellent 4.5

Bottom line: Loom is a top-tier video tool, best known for one-click screen, webcam, or combined recording with an instant shareable link. It has a free plan.

Recording-to-shareable-link flow takes seconds, cutting down on scheduled status calls Free Starter plan caps individual videos at 5 minutes, pushing active users to a paid tier fast

Reviewed by Challenging Voice Editorial · Updated Jul 2026 How we rate

PricingFrom $18/mo

Free planYes

CompanyLoom, Inc.

PlatformsAndroid, Chrome Extension, iOS, Mac, Web, Windows

Best forVideo

Founded2015

Visits5

Last reviewedJul 2026

UpdatedJul 2026

Find Loom on

Ask AI about Loom ChatGPT Claude Perplexity

Overview

Loom, Inc. was founded in 2015 in San Francisco by Vinay Hiremath, Shahed Khan, and Joe Thomas to replace scheduled status meetings with short, async video messages. Atlassian acquired the company in 2023 for close to $975 million, and Loom continues to be sold as a standalone Atlassian product.

Recording a screen, webcam, or both produces an instantly shareable link rather than a file to upload and send separately. On top of that recording pipeline, Loom layers AI transcription, automatic titles, and video summaries, plus viewer-engagement analytics that show who watched a message and how far they got.

Loom fits remote and hybrid teams looking to cut down on live status calls. A free Starter plan allows 25 recordings capped at 5 minutes each; Business runs $18 per user per month with unlimited recordings, and Business + AI adds the transcript and summary features for $24 per user per month.

Key features

One-click screen, webcam, or combined recording with an instant shareable link
AI-generated transcripts, titles, and video summaries
Viewer engagement analytics showing who watched and how far
Drag-and-drop trimming and in-browser editing
Chrome extension for recording directly from any tab
Integrations with Slack, Notion, Jira, and other Atlassian products

Screenshots & demo

Demo video

Screenshots

Pricing

Loom has a free plan, and paid plans start at $18/mo.

Pricing modelFreemium
Starting priceFrom $18/mo
Free planYes

Visit Loom

Pricing is provided as a guide. Check the official site for the latest plans.

Pros & cons

Pros

Recording-to-shareable-link flow takes seconds, cutting down on scheduled status calls
AI transcript and summary features are bundled rather than sold as a separate tool
Backed by Atlassian's infrastructure and roadmap since the 2023 acquisition
Cross-platform support spans desktop, mobile, and browser extension

Cons

Free Starter plan caps individual videos at 5 minutes, pushing active users to a paid tier fast
Business + AI tier costs more on top of an already per-seat price
Atlassian ownership raises questions about how deeply Loom stays tied to non-Atlassian tools long-term
Video storage and playback depend on Loom's cloud, with no self-hosted option

How it compares

Tool	Rating	Free	From	Best known for
Loom (this tool)	4.5	Yes	$18/mo	One-click screen, webcam, or combined recording with an instant shareable link
Argil	4.2	No	$39/mo	Personal avatar cloning from one photo and about one minute of voice
D-ID	4.3	No	$5/mo	Pioneered animating a single static photo into talking video since 2017
Vidu	4.3	Yes	$8/mo	Multiple-Entity Consistency blending up to seven reference images per video

Our verdict

4.5 / 5 4.5

Loom is an excellent video tool, best known for one-click screen, webcam, or combined recording with an instant shareable link. It offers a free plan, with paid upgrades from $18/mo.

What makes it different: Loom stands out for one-click screen, webcam, or combined recording with an instant shareable link.

How we score it

Overall 4.5

Value for money 4.7

Feature depth 4.9

Popularity 3.7

Best for Video creatorsMarketersAgenciesEducators

Frequently asked questions

What is Loom?

Loom is a video tool listed in the Challenging Voice directory. Screen and webcam recorder that turns work updates into shareable video messages with AI transcripts and summaries.

Is Loom free?

Yes, Loom offers a free plan. Paid plans unlock more features and higher usage limits, starting at $18/month.

How much does Loom cost?

Loom starts at $18 per month. See the pricing plans above for full details.

What are the best Loom alternatives?

Popular alternatives to Loom include WatchNow AI, Intellemo, and vivago.ai. Browse them all in the Video category.

Is Loom any good?

Loom scores 4.5 out of 5 based on our editorial review.