M1-Project, also marketed under the name Elsa AI, is an AI marketing assistant built to generate Ideal Customer Profiles, marketing strategies, and ready-to-use ad content from a product description. The company was founded in 2023 by Roman Ponomarev and Ihor D. in Irpin, Ukraine.
The tool analyzes a business's product description to build ICPs covering demographics, psychographics, behaviors, and preferred online channels, then uses those insights to draft acquisition strategy, positioning, value proposition, and tone of voice. From there it can generate social posts and banner ad creative through a shared credit system rather than separate purchases for each output type.
M1-Project fits marketing consultants, small agencies, fractional CMOs, and startup founders handling their own targeting without a research team. Free tools cover an ICP generator and ads generator for testing; paid access runs on credit packages starting around $180 per month for 500 credits, also available as a one-time lifetime purchase at the same price.
