Shortlist by what you need
Start here if you know why you are leaving Optimizely.
Want the closest match?
Dynamic YieldMost similar to Optimizely in what it does, its category and its price.
Visit (opens Dynamic Yield in a new tab)Need a free plan?
BrevoHas a free plan, rated 4.2 out of 5. Optimizely has none.
Visit (opens Brevo in a new tab)Want the best rated?
MutinyRated 4.5 out of 5 in our review, against 4.3 for Optimizely.
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At a glance
Green means better than Optimizely, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 OptimizelyBaseline | 4.3 | Not listed | No | One of the platforms that established A/B testing as a marketing discipline | |
| Dynamic Yield | 4.2−0.1 | Not listed | No | Bought by McDonald's for drive-thru AI, then sold to Mastercard | vs Optimizely |
 Bloomreach | 4.3Same | Not listed | No | Started with site search, expanded into full commerce personalization | vs Optimizely |
 Monetate | 3.7−0.6 | Not listed | No | MONET, the AI engine behind $500B+ in annual client revenue, pairs a GenAI customer-facing layer with agentic optimization running continuously behind the scenes. | vs Optimizely |
| Mutiny | 4.5+0.2 | Not listed | No | Shows different website content to different B2B companies visiting | vs Optimizely |
 Humanic | 3.6−0.7 | Not listed | No | AI personalizes every email in real time and runs regional A/B tests automatically - LLM-powered cohort analysis surfaces product milestones and revenue opportunities for Shopify brands. | vs Optimizely |
 Phrasee | 4.3Same | Not listed | No | Rebranded to Jacquard in 2024, named after the first programmable loom | vs Optimizely |
| Brevo | 4.2−0.1 | $9/mo | YesOptimizely has none | Renamed from Sendinblue in 2023 as it outgrew being an email tool | vs Optimizely |
 Dialogue | 3.4−0.9 | Not listed | No | AI-driven personalization tailors every shopping experience to individual behavior, writes product stories automatically, and runs the A/B tests to prove it works - already live for 1,000+ Shopify brands. | vs Optimizely |
The alternatives in detail
In order of how closely each one matches Optimizely.
Dynamic Yield
4.2Not listed
vs Optimizely−0.1
Bought by McDonald's for drive-thru AI, then sold to Mastercard.
- Website and app personalization and A/B testing engine
- Acquired by McDonald's in 2019 for drive-thru AI
- Sold to Mastercard in 2022 for roughly $325 million
Proven enterprise value demonstrated by two major corporate acquisitions
No free tier or transparent self-serve pricing
Bloomreach
4.3Not listed
vs OptimizelySame
Started with site search, expanded into full commerce personalization.
- E-commerce site search and product discovery technology
- AI-driven merchandising and product recommendations
- Deep product catalog and purchase-intent understanding
Genuine depth in product search and merchandising, not just messaging
No free tier or transparent self-serve pricing
Monetate
3.7Not listed
vs Optimizely−0.6
MONET, the AI engine behind $500B+ in annual client revenue, pairs a GenAI customer-facing layer with agentic optimization running continuously behind the scenes.
- MONET - dual-layer AI engine (customer-facing GenAI + agentic backend)
- Real-time, autonomous experience optimization
- Zero-flicker, server-side A/B/n experimentation (Maestro)
Server-side, zero-flicker testing avoids the visible page-jump of client-side tools
No pricing disclosed - enterprise custom pricing via consultation
Mutiny
4.5Not listed
vs Optimizely+0.2
Shows different website content to different B2B companies visiting.
- Website content personalized by visiting company, not just demographics
- Built specifically for account-based marketing strategies
- Different messaging and case studies per target account
Genuine company-level personalization suits account-based marketing directly
No free tier or transparent self-serve pricing
Humanic
3.6Not listed
vs Optimizely−0.7
AI personalizes every email in real time and runs regional A/B tests automatically - LLM-powered cohort analysis surfaces product milestones and revenue opportunities for Shopify brands.
- Real-time AI personalization adapted per individual recipient
- LLM-powered cohort analysis for product milestones and revenue opportunities
- Automated regional A/B testing with market-specific localization
Regional A/B testing catches market-specific differences a global average would miss
Pricing isn't publicly listed
Phrasee
4.3Not listed
vs OptimizelySame
Rebranded to Jacquard in 2024, named after the first programmable loom.
- Rebranded from Phrasee to Jacquard in June 2024
- AI-generated and optimized marketing language across channels
- Expanded from email subject lines into full brand-language generation
Long-established expertise in marketing language optimization specifically
No free tier or transparent self-serve pricing
Brevo
4.2$9/mo
vs Optimizely−0.1Free plan
Renamed from Sendinblue in 2023 as it outgrew being an email tool.
- Rebranded from Sendinblue in May 2023
- Full CRM suite spanning email, SMS, and chat
- Genuinely accessible, published self-serve pricing
Accessible, transparent pricing unlike most enterprise-only competitors
Less specialized depth than dedicated enterprise customer-engagement platforms
Dialogue
3.4Not listed
vs Optimizely−0.9
AI-driven personalization tailors every shopping experience to individual behavior, writes product stories automatically, and runs the A/B tests to prove it works - already live for 1,000+ Shopify brands.
- AI-driven personalization tailored to individual shopping behavior
- Generative AI writes product stories and descriptions automatically
- Dynamic cross-sell and upsell recommendations
Proven adoption at real scale - 1,000+ customers including major known brands
Built primarily for Shopify - less clear fit for other e-commerce platforms
FAQ
Questions people ask
Is Optimizely free?
Optimizely does not list a free plan. Check its pricing page for current plans.
What is the best free alternative to Optimizely?
Brevo is the highest-rated alternative here with a free plan (4.2 out of 5).
What is the cheapest alternative to Optimizely?
Among paid plans, Brevo has the lowest starting price (from $9/mo). If you need it free, start with Brevo.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.