Whatmore Studio generates short video ads from a Shopify store URL, and has extended into creating and scaling fashion catalogues with AI, reporting use by more than 4,000 brands. Taking the store URL as the input is the design decision that makes it practical.
Most video ad tools require assets to be uploaded and organised first, which is the step where small merchants stop. Reading the product catalogue directly means a seller can generate video for their whole range without preparing anything, which changes video advertising from a project into an action.
Fashion is the stated focus and a sensible one, since apparel depends on video more than most categories and has the highest volume of new products per season. It offers free access. Generated ads should be reviewed for accurate product representation before they run as paid media.
