Personal AI is built around memory: the argument is that a model without persistent context starts every conversation from nothing, and that the valuable part of an assistant is what it remembers about the work rather than what it can generate from scratch. Memory Core holds that context, Persona Studio shapes how it behaves, and My AI is the interface onto it.
The company has moved decisively upmarket. What began as a personal memory product now sells MODEL-4 deployments to enterprise operators and carriers under a single agreement covering deployment, licensing and support, scoped per operator.
That repositioning is worth knowing before evaluating it. The public site is thin on detail and leads to a sales conversation rather than a signup, no pricing is published, and a platform whose value is accumulated memory carries real switching costs once that memory exists.
