Analytics and scheduling with a free plan
4.5 Bottom line: Metricool is a top-tier social media tool, best known for cross-network analytics and competitor tracking. It has a free plan.
Metricool combines scheduling, analytics, and competitor tracking, with pricing organized by the number of brands you manage rather than seats or channels. A free plan handles one brand with limited monthly posts and a caption assistant. Paid tiers add LinkedIn and X publishing, ad reporting, and deeper analytics.
| Tool | Rating | Free | From | Best known for |
|---|---|---|---|---|
 Metricool (this tool) | 4.5 | Yes | $22/mo | Cross-network analytics and competitor tracking |
 Vista Social | 4.7 | No | $79/mo | AI text generation and caption improvement |
 AuthoredUp | 4.6 | No | $19/mo | Rich text formatting for LinkedIn posts |
 Publer | 4.6 | Yes | $5/mo | Unlimited AI Assist text and image generation |
Metricool is an excellent social media tool, best known for cross-network analytics and competitor tracking. It offers a free plan, with paid upgrades from $22/mo.
What makes it different: Metricool stands out for cross-network analytics and competitor tracking.
AI writing and growth for X
Social management for bigger teams
AI LinkedIn content and scheduling
Enterprise social suite with unified AI