Metricool, founded in 2015, connects organic social scheduling to paid advertising management in the same dashboard, tracking Meta and Google ad campaign performance alongside organic post analytics rather than requiring a separate ads-specific platform for that half of a team's social spend.
That combined organic-and-paid view suits a marketing team that wants to understand total social performance in one place, seeing how organic content and paid promotion interact and perform side by side, rather than reconciling data from two disconnected tools after the fact.
A free tier covers standard use, and paid plans start around $22 a month for more features. For a team that wants organic scheduling, analytics, and paid ad performance tracked together in one dashboard, rather than paid campaigns managed in a completely separate platform, Metricool's combined scope addresses that directly.
