CoSchedule vs Metricool (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Metricool
From $20/mo against from $29/mo
Free plan
Tie
Both have one
Higher rating
Metricool
4.2 against 4.5
Same job?
Yes
Both are Social Media tools

Side by side

Compared on	CoSchedule	Metricool
Our rating	4.2	4.5Better
Starts at	$29/mo	$20/moBetter
Free plan	Yes	Yes
Category	Social Media	Social Media
Plans	Free Calendar$0 Starter$39/mo, or $29/mo billed yearly Professional$59/mo, or $49/mo billed yearly SuiteCustom, from $69/mo	Free$0 StarterFrom $25/mo, or $20/mo billed yearly (5 brands); $45 or $36 for 10 brands AdvancedFrom $67/mo, or $53/mo billed yearly (15 brands); up to $210 or $159 for 50 brands CustomQuote only
Key features	Unified marketing calendar spanning social, blog, and email campaigns Headline Studio scoring and improving content headlines Free tier for limited use Operating since 2013 Marketing project and campaign management beyond social alone	Combined organic scheduling and paid ad performance tracking Meta and Google ad campaign monitoring alongside organic analytics Free tier for standard use Operating since 2015 Cross-channel reporting connecting organic and paid performance
Pros	Unified calendar connects social planning to the rest of marketing directly Headline Studio adds content-quality tooling beyond scheduling Free tier available for limited use	Combines organic and paid performance data most competitors keep separate Free tier available for standard use Cross-channel reporting simplifies total social performance understanding
Cons	More features require a paid plan Broader marketing-calendar scope may exceed what a social-only team needs Less specialized social-specific depth than dedicated social management suites	More features require a paid plan Paid ad management depth may not match dedicated ad-platform tools Combined scope adds complexity for a team only wanting organic scheduling
Company	CoSchedule, founded 2013	Metricool, founded 2015

Prices come from each vendor's pricing page, last checked 2026-09-24. Check the vendor before you buy.

FAQ

Questions people ask

Is CoSchedule better than Metricool?

In our reviews CoSchedule scores 4.2 and Metricool scores 4.5. The better pick depends on the job. CoSchedule: A broader marketing calendar spanning blog, email, and campaigns, not social alone. Metricool: Combines organic scheduling, analytics, and paid ad management in one dashboard.

Which is cheaper, CoSchedule or Metricool?

Metricool has the lower starting price: from $29/mo for CoSchedule and from $20/mo for Metricool.

Do CoSchedule and Metricool have free plans?

Yes, both have a free plan.

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