Iconosquare vs Metricool (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Metricool
From $20/mo against from $49/mo
Free plan
Metricool
Only Metricool has one
Higher rating
Metricool
4.3 against 4.5
Same job?
Yes
Both are Social Media tools

Side by side

Compared on	Iconosquare	Metricool
Our rating	4.3	4.5Better
Starts at	$49/mo	$20/moBetter
Free plan	No	YesBetter
Category	Social Media	Social Media
Plans	Launch$49/mo Growth$79/mo Advanced$139/mo	Free$0 StarterFrom $25/mo, or $20/mo billed yearly (5 brands); $45 or $36 for 10 brands AdvancedFrom $67/mo, or $53/mo billed yearly (15 brands); up to $210 or $159 for 50 brands CustomQuote only
Key features	Analytics-specialist heritage predating its scheduling capability Deep engagement benchmarking and competitor comparison No free plan, paid access only Operating since 2011 Detailed audience insight reporting	Combined organic scheduling and paid ad performance tracking Meta and Google ad campaign monitoring alongside organic analytics Free tier for standard use Operating since 2015 Cross-channel reporting connecting organic and paid performance
Pros	Analytics depth exceeds what scheduling-first competitors typically offer Long operating history specifically refining reporting capability Competitor benchmarking aids strategic decision-making directly	Combines organic and paid performance data most competitors keep separate Free tier available for standard use Cross-channel reporting simplifies total social performance understanding
Cons	No free plan to test before committing Scheduling capability feels more secondary than in scheduling-first competitors Analytics depth matters less for a small account posting infrequently	More features require a paid plan Paid ad management depth may not match dedicated ad-platform tools Combined scope adds complexity for a team only wanting organic scheduling
Company	Iconosquare, founded 2011	Metricool, founded 2015

Prices come from each vendor's pricing page, last checked 20260703. Check the vendor before you buy.

FAQ

Questions people ask

Is Iconosquare better than Metricool?

In our reviews Iconosquare scores 4.3 and Metricool scores 4.5. The better pick depends on the job. Iconosquare: Built from an analytics-specialist heritage, not scheduling first. Metricool: Combines organic scheduling, analytics, and paid ad management in one dashboard.

Which is cheaper, Iconosquare or Metricool?

Metricool has the lower starting price: from $49/mo for Iconosquare and from $20/mo for Metricool.

Do Iconosquare and Metricool have free plans?

Only Metricool has a free plan.

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