Hailuo AI, built by the Chinese AI lab MiniMax and operating since 2021, generates video and images from text or image prompts, but differentiates through a large library of themed, template-based creative scenarios, specific pre-built formats for dancing videos, transformations, ASMR-style content, and novelty templates like LoveFrame or PetPal, rather than only open-ended prompt-driven generation.
That template-first approach suits creators making shareable, entertainment-oriented social content specifically, where a recognizable, proven format matters more than fully custom, open-ended creative control, a more consumer-entertainment-focused angle than the professional-filmmaking positioning of several competitors in this category.
Pricing starts at a published monthly rate, with a free ad-generator tool available at no cost. For a creator making shareable, entertainment-style social video who wants proven, themed templates rather than starting from a fully blank prompt, Hailuo AI's template-first library addresses that specific creative need directly.
