Future, co-founded in 2017 by Rishi Mandal and former 10-year Apple veteran Justin Santamaria and based in San Francisco, pairs each user with a real, dedicated human personal trainer who programs, messages, and adjusts workouts through the app, using AI and wearable integration to give that coach real training data to work from rather than replacing the coach with AI entirely.
That human-in-the-loop model is the clearest differentiator in the category: where most competitors are fully automated apps, Future is built around the accountability of an actual assigned coach, backed by an $8.5 million Series A led by Kleiner Perkins and counting Tom Brady as co-chairman alongside investors from Apple and Andreessen Horowitz.
Future Pro membership runs $199 a month as of 2026, reflecting the cost of ongoing access to a real human coach rather than a fully automated program. For someone whose main barrier to consistent training is accountability, not programming, and who wants a real coach checking in rather than a fully AI-driven plan, Future's human-coach model addresses that directly.
