System2 runs the operational side of an online coaching business on behalf of personal trainers and fitness influencers, combining a branded website and iOS, Android and watch apps, subscription and payment handling, video feedback tools, and marketing and business support into one partnership rather than a plain software subscription. Its AI tools include generating personalized, low-prep meal plans in seconds for a coach’s specific clients, cutting the manual time a coach would otherwise spend building plans by hand. Operated by System2 Technologies Corp, founded in 2018 and based in San Francisco, the company positions itself as a partner that helps a coach grow their own branded business, stating that the coach keeps their brand and client relationships rather than building on System2’s identity.
System2 is not a self-serve software product: a coach becomes a partner rather than a subscriber, and no revenue-share percentage or flat pricing is published anywhere on the site, so the actual cost structure is only known once a prospective partner books a demo. Because System2 also handles marketing and business support alongside the software, a coach is trusting a large part of their client relationship and brand growth to an outside company rather than only licensing a tool.
Pricing and revenue-share terms are not published; System2 operates on a partnership basis established through a demo call rather than a listed subscription price.
