Paid

Hatz AI

Name: Hatz AI
Price: 190 USD
Author: Challenging Voice

A white-label AI platform that lets MSPs resell multi-model AI agents to their SMB clients.

3.8 Automation

3.8 Good 3.8

Bottom line: Hatz AI is a capable automation tool, best known for multi-LLM interface giving partners a choice of model per task instead of one locked-in provider. Paid from $190/mo.

White-label, multi-tenant design fits how MSPs already package and resell IT services No transparent public pricing beyond an approximate $190/month starting point; real cost needs direct contact

Reviewed by Challenging Voice Editorial · Updated Aug 2026 How we rate

PricingFrom $190/mo

Free planNo

CompanyHatz AI

PlatformsWeb

Best forAutomation

Founded2023

Visits3

Last reviewedAug 2026

UpdatedAug 2026

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Overview

Hatz AI is an AI platform built for managed service providers to resell to small and midsize business clients. The company was founded in New York City in 2023 by CEO Jimmy Hatzell and co-founder Aidan Kehoe, and publicly launched the platform in January 2024 with $2.5 million in seed funding led by Vestigo Ventures.

Rather than selling AI access directly to end businesses, Hatz AI is built for the MSP channel: partners get a white-label, multi-tenant platform with multi-LLM support so they can deploy AI applications, agents, and workflows under their own brand to their existing client base. Role-based access controls and SOC 2 Type 2 certification are built in to meet the security requirements MSP clients tend to demand.

It fits managed service providers looking to add AI-as-a-service to their portfolio as a new recurring revenue stream, rather than individual businesses seeking a direct AI tool. Pricing runs on a credit-based reselling model starting around $190 per month, with exact partner pricing available only through direct contact with the company.

Key features

Multi-LLM interface giving partners a choice of model per task instead of one locked-in provider
Multi-tenant architecture for managing multiple end-client accounts from one dashboard
SOC 2 Type 2 certified with role-based access controls for enterprise security requirements
White-label branding so MSPs can resell the platform under their own name
Credit-based reselling model for partners to package and price for their clients
Deployable agents and automations built for SMB operational use cases

Screenshots & demo

Demo video

Screenshots

Pricing

Hatz AI is a paid tool, with plans that start at $190/mo.

Pricing modelPaid
Starting priceFrom $190/mo
Free planNo

Visit Hatz AI

Pricing is provided as a guide. Check the official site for the latest plans.

Pros & cons

Pros

White-label, multi-tenant design fits how MSPs already package and resell IT services
Multi-model support lets partners route tasks to whichever LLM performs best for that job
SOC 2 Type 2 certification helps MSPs meet client security requirements without extra vetting
Gives MSPs a new recurring AI-as-a-service revenue line rather than a one-time project fee

Cons

No transparent public pricing beyond an approximate $190/month starting point; real cost needs direct contact
Credit-based reselling adds a layer of pricing complexity for MSPs to manage with their own clients
Built specifically for the MSP channel, with less direct value to companies outside that reseller relationship
Credits reset monthly without rollover, which can waste unused capacity

How it compares

Tool	Rating	Free	From	Best known for
Hatz AI (this tool)	3.8	No	$190/mo	Multi-LLM interface giving partners a choice of model per task instead of one locked-in provider
Flowise	4.3	Yes	$35/mo	Drag-and-drop canvas mapped directly to LangChain components
Skyvern	4.4	Yes	$29/mo	Computer vision plus LLM-based page interpretation
Latenode	4.4	Yes	$19/mo	Visual no-code workflow builder

Our verdict

3.8 / 5 3.8

Hatz AI is a solid automation tool, best known for multi-LLM interface giving partners a choice of model per task instead of one locked-in provider. Paid plans start at $190/mo.

What makes it different: Hatz AI stands out for multi-LLM interface giving partners a choice of model per task instead of one locked-in provider.

How we score it

Overall 3.8

Value for money 3.5

Feature depth 4.9

Popularity 3.7

Best for ProfessionalsTeamsCreatorsCurious learners

Frequently asked questions

What is Hatz AI?

Hatz AI is an automation tool listed in the Challenging Voice directory. A white-label AI platform that lets MSPs resell multi-model AI agents to their SMB clients.

Is Hatz AI free?

Hatz AI does not offer a free plan; paid pricing starts at $190 per month.

How much does Hatz AI cost?

Hatz AI starts at $190 per month. See the pricing plans above for full details.

What are the best Hatz AI alternatives?

Popular alternatives to Hatz AI include Kissflow Digital Workplace, CapMonster Cloud, and Appian. Browse them all in the Automation category.

Is Hatz AI any good?

Hatz AI scores 3.8 out of 5 based on our editorial review.