MagicForm AI is a chatbot built to qualify, convert, and follow up with website leads without relying on a live chat team or scripted decision trees. The company was founded in 2019 and is headquartered in San Francisco, California, running with a small team.
The platform trains an agent on a business's own content through a drag-and-drop setup, then runs on GPT-4o to generate personalized, conversational responses instead of pre-defined scripts. It integrates with CRM systems, WhatsApp, and Zapier, crafts individualized follow-up emails based on each lead's specific interactions, and supports multi-lingual conversations, with a dashboard for monitoring performance.
MagicForm suits solopreneurs and small-to-mid businesses that want lead qualification coverage without staffing a live chat team around the clock. Starter costs $49 per month (500 messages, 1 agent), Professional costs $99 per month (1,000 messages, 3 agents, 3 seats), Premium costs $399 per month (unlimited messages, 10 agents), and a custom plan is available; there is no permanent free tier, but every plan includes a 14-day free trial.
